Ntlafatsa Boteng ba Hau ba Google SERP Ka Linoko Tsena Tse Ruileng

Morero oa Lits'oants'o tse ruileng tsa Schema

Likhamphani li qeta nako e telele ho bona hore na li maemong a ho batla le ho nts'etsapele litaba tse makatsang le libaka tsa marang-rang tse tsamaisang liphetoho. Empa leano la bohlokoa leo hangata le hloloheloang ke hore na ba ka ntlafatsa ho kena ha bona joang ho leqephe la sephetho sa enjine ea patlo. Hore na o maemong afe kapa ha ho bohlokoa feela haeba mosebelisi oa patlo a qobelloa ho penya.

Le ha sehlooho se setle, tlhaloso ea meta le permalink li ka ntlafatsa menyetla eo… ho kenya litlatsetso tse ruileng sebakeng sa hau sa marang-rang ho ka tsamaisa litefiso tse tobileng. Ak'u nahane, ka mohlala, u batla sehlahisoa se itseng marang-rang 'me lenane la lintho tse kenngoang le teng. Haeba lebitso la halofo ea leqephe le kenyelletsa setšoantšo, litheko, phumaneho kapa tlhahlobo… o kanna oa qobelloa ho tobetsa konopo eo ho fapana le tse kaholimo.

SERP ke leqephe la ho fihla ka sepheo sa ho etsa lipatlisiso kapa ho reka. Karolo ea bohlokoa ea leano la hau la lipatlisiso e lokela ho ba ho kenya tšebetsong le ho ntlafatsa ponahalo ea hau maqepheng a sephetho sa lipatlisiso… le linoko tse ngata tse nonneng ke mekhoa ea lona ea ho etsa joalo.

Lisebelisoa tsa Google Rich Snippet

U ka bua ka Schema.org mabapi le mokhoa oa ho kenya tšebetsong litlhaloso tse ruileng - ke ona maemo ao Google e a sebelisang. Ho na le mekhoa e meraro ea ho kenyelletsa data ena sebakeng sa hau sa marang-rang. ho ea ka Google:

  • JSON-LD - Mongolo oa JavaScript o kentsoe ka har'a tag in the page head or body. The markup is not interleaved with the user-visible text, which makes nested data items easier to express, such as the Country of a PostalAddress of a MusicVenue of an Event. Also, Google can read JSON-LD data when it is dynamically injected into the page’s contents, such as by JavaScript code or embedded widgets in your content management system.
  • Microdata - Tlhaloso ea HTML ea sechaba e bulehileng e sebelisetsoang ho haha ​​dintlha tse hlophisitsoeng ka har'a HTML. Joalo ka RDFa, e sebelisa litšobotsi tsa tag ea HTML ho reha thepa eo u batlang ho e pepesa e le data e hlophisitsoeng. E sebelisoa ka tloaelo 'meleng oa leqephe, empa e ka sebelisoa hloohong.
  • RDFa Katoloso ea HTML5 e ts'ehetsang data e hokahaneng ka ho hlahisa litšobotsi tsa tag tsa HTML tse lumellanang le litaba tse bonoang ke mosebelisi tseo u batlang ho li hlalosa bakeng sa lienjineri tsa ho batla. RDFa e sebelisoa khafetsa likarolong tsa hlooho le 'mele tsa leqephe la HTML.

Hlahloba Mananeo a Hao a Ruileng

Li-snippets tsa Google Rich

Marketing Mojo o fane ka lenane lena la Google Rich Snippets ho infographic ea bona, Litsela tse 11 tsa ho Sebelisa Google Rich Snippets ho Ntlafatsa Liphetho tsa hau tsa Patlo. Mona ke lenane la likhechana tse ruileng:

  • Reviews - e ka sebelisoa ho bonts'a litlhahlobo le lintlha tsa lihlahisoa kapa likhoebo liphellong tsa lipatlisiso.
  • Recipes - e ka sebelisoa ho bonts'a lintlha tse ling ka risepe, joalo ka metsoako, nako ea ho pheha, kapa likhalori.
  • batho - tlhaiso-leseling e joalo ka sebaka, sehlooho sa mosebetsi, le k'hamphani li ka bonts'oa sephethong sa ho batla motho ka mong - ho kenyeletsoa lebitso la bosoasoi, foto le khokahano ea sechaba.
  • Business - lintlha tse mabapi le khoebo kapa mokhatlo joalo ka sebaka, nomoro ea mohala, kapa le logo ea bona.
  • Products - maqephe a sehlahisoa a ka rekisoa ho bonts'a tlhaiso-leseling e kang theko, litefiso, litekanyetso tsa sehlahisoa le ho fumaneha.
  • Events - liketsahalo tsa inthanete, likonsarete, mekete, likopano li ka fana ka lintlha tse ling ho kenyelletsa matsatsi, libaka, litšoantšo le litheko tsa litekete.
  • Music - tlhaiso-leseling ea bataki ho kenyelletsa litšoantšo tsa bona, lialbamo, esita le faele ea molumo e kenelletseng eo u ka e mamelang.
  • Video - konopo ea thumbnail le play e ka bonts'oa, e eketsa litefiso tsa ho tlanya ka 41%.
  • Apps - jarolla le tlhaiso-leseling e eketsehileng lipulong tsa software le lits'ebetsong tsa mehala.
  • Breadcrumbs - fana ka bolaoli ba sebaka sa hau sa marang-rang e le hore mosebelisi oa enjine ea patlo a khone ho sebelisana le noka ea sengoloa se itseng sehlopheng kapa sehlopheng se seng.

Haeba u hlile u batla ho bona ponahalo e tebileng ea li-snippets tse ruileng - bala Li-snippets tse ruileng tsa Google tseo u lokelang ho li tseba [guide + infographic]. Frantisek Vrab o ngotse tataiso e qaqileng ka mokhoa o makatsang o nang le lintlha tsa khoutu, litlhahlobo le lintlha tse ling tse thusang.

Litlhaloso tse 28 tsa Google Rich tseo U Lokelang ho li Tseba

Snippet e le 'ngoe e nyelisitsoeng ke mongoli. Ke bomalimabe (ho latela maikutlo a ka) hore Google e tlositse sena kaha ke lumela hore e file batho ponahalo e ntle haholo lihloohong tseo ba li ngotseng webosaeteng.

Likotoana tse ruileng tsa google li nyenyefalitsoe

U nahana eng?

Sebaka sena se sebelisa Akismet ho fokotsa spam. Ithute kamoo litlhaloso tsa hau li hlahang kateng.