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Lethathamo la Lihlahisoa tsohle tsa Salesforce tsa 2023

Salesforce e tsoela pele ho etella pele SaaS indasteri e nang le litharollo tsa eona tsa khoebo hobane li thehiloe marung, li ka tloaeleha, li na le likarolo tse ngata, li kopantsoe, li bolokehile ebile li ka senyeha. Ha re ntse re buisana ka sethala le menyetla le bareki ba rona, re tšoantša Salesforce le ho reka koloi ea mabelo khahlano le koloi ea stock. Ha se tharollo e molemohali bakeng sa k'hamphani e 'ngoe le e' ngoe, empa e bonolo haholo bakeng sa ts'ebetso efe kapa efe, mokhatlo le indasteri.

Ka lits'ebetso tse ling tse kantle ho sethala, hangata re tlameha ho sebetsa ka har'a litšitiso tsa sethala. Seo ha se tletlebo, ke tebello feela. Bakeng sa lik'hamphani tse ngata, litharollo tse ling li ka sebelisoa ka nako e fokolang, ka litšenyehelo tse tlase, le ka koetliso e fokolang. Ho reka koloi ea lebelo ho hloka sehlopha sohle ho iketsetsa, ho khanna le ho hlokomela koloi. Hangata sena se hlokomolohuoa ts'ebetsong ea rona bakeng sa mekhatlo… kapa se hlokomolohuoa ts'ebetsong ea thekiso.

Ka lebaka leo, ho na le maikutlo a matla mabapi le Salesforce 'marakeng… batho ba bang ba lumela hore ho thata, ho turu, ebile ha e sebetse kamoo ho neng ho lebelletsoe. Ba bang ba e rata 'me ba hahile mesebetsi e atlehileng ka eona e kentsoeng tšebetsong ka mokhoa o se nang moeli likarolong tsohle tsa mokhatlo oa bona. E le feme ea boeletsi e sebetsang le Salesforce ka lilemo tse mashome, re bona mahlakore ka bobeli. Hangata re tlisoa ho thusa lik'hamphani tse ferekaneng ho fetola phaello ea bona ho tsetelo ea theknoloji (ROTI) bakeng sa Salesforce. Takatso ea rona feela e ne e le hore re tlisoe pele qeto ea ho reka ho beha litebello tse nepahetseng bakeng sa moreki ho lisebelisoa, linako, lintho tse tlang pele, le litebello.

Mekhoa ea Thekiso ea Salesforce le Partner

Senotlolo sa katleho ea Salesforce ke thekiso ea eona le ts'ebetso ea balekane. Ha khamphani e fana ka laesense e 'ngoe ea lihlahisoa tsa Salesforce, moemeli oa thekiso hangata o tsebisa molekane kapa balekane ba ka fanang ka lits'ebeletso tsa ts'ebetsong. Khokahano ena lipakeng tsa Saleforce le balekane ba eona ha e khetholle 'marakeng, empa e ka hlahisa mathata a mang.

Khatello e ngata le litebello li behiloe ho molekane ho ts'ehetsa ts'ebetso ea thekiso, ho holisa likamano tsa Salesforce, le ho thusa moemeli oa thekiso ho fihlela kapa ho feta quotas ea bona. Ke tla u khothaletsa ho batla molekane ea sa boneng ho Salesforce, kaha ba tla sheba lithahasello tsa hau.

Re sebetsa ka kopanelo ho netefatsa katleho ea bareki ba rona… 'me ha rea ​​​​tšetleha ho Salesforce bakeng sa baetapele le bareki ba rona. Ke batla ho hlakisa hore ha ke nyatse Salesforce kaofela kapa balekane ba eona - ba na le batho ba ikhethang le sechaba se nang le talenta ea balekane. Ke fana ka mokhoa o betere oa ho netefatsa hore o khutlela matseteng le Salesforce.

Salesforce Product Landscape

Mohlomong sesebelisoa se ikemetseng se ikemetseng ho webosaete bakeng sa tlhaiso-leseling ea Salesforce ke Salesforce Ben. Sebaka sa bona sa marang-rang se u boloka u nchafalitsoe mabapi le mokhoa oa ho fumana phaello e ntle le ho nka monyetla ka li-platform tse ntle ka ho fetisisa tsa Salesforce. Selemong se fetileng, ba fane ka infographic ena e hlophisang mefuta e mengata e ntseng e eketseha ea lihlahisoa.

thekiso ea lihlahisoa tsa naha
mokitlane: Salesforce Ben

Tlhokomeliso e 'ngoe… joalo ka mokhatlo oa khoebo, Salesforce e lula e reha bocha, e tlohela mosebetsi, e fumana le ho kopanya lihlahisoa tse ncha le sethala. Sena ke ho phaella ho KhaEm.

AppExchange ke 'maraka moo likhoebo li ka rekang, tsa rekisa, le ho etsa lisebelisoa tsa Salesforce. Ke 'maraka o moholo oa lefats'e oa khoebo oa maru, o nang le lits'ebetso tse fetang 7,000 tse fumanehang. Lisebelisoa tse ho AppExchange li ka thusa likhoebo ka mesebetsi e mengata e fapaneng, ho kenyelletsa:

  • Sales: Ho eketsa tlhahiso ea thekiso, ho koala litumellano tse ngata, le ho laola baetapele.
  • Khoebo: Ho hlahisa litebele, ho holisa litebello, le ho fana ka matšolo a motho ka mong a ho bapatsa.
  • Tšebeletso ea bareki: Ho fana ka litšebeletso tse ntle tsa bareki, ho rarolla mathata le ho fana ka tšehetso.
  • dira ga dipalo: Ho iketsetsa mesebetsi, ho ntlafatsa ts'ebetso, le ho etsa liqeto tse betere.

Lisebelisoa tsa AppExchange li ntlafatsoa ke balekane ba fapaneng, ho kenyeletsoa Salesforce, barekisi ba software ba ikemetseng (Li-ISVs), le basebelisi ba Salesforce. Lisebelisoa li ka rekoa kapa tsa hiroa 'me tsa etsoa ho latela litlhoko tse ikhethileng tsa khoebo.

Lethathamo la Lihlahisoa tsa Salesforce

Salesforce Products for Sales and Marketing:

  • Sales Cloud: Sebopeho sa Salesforce CRM sehlahisoa, se etselitsoeng ho potlakisa potoloho ea thekiso le ho laola lintlha, menyetla le ponelopele.
  • EA-XNUMX-CPQ & Tefiso: E lumella basebelisi ba thekiso ho etsa mantsoe a qotsitsoeng a nepahetseng ka tlhophiso e rarahaneng ea lihlahisoa, 'me e sebetsana le li-invoice le temoho ea lekeno. E kenyelletsa tsohle CLM Bokhoni.
  • Marketing Cloud: Sethala sa dijithale sa ho bapatsa ka boiketsetso ho liteishene tse fapaneng joalo ka lengolo-tsoibila, mecha ea litaba ea sechaba, lisebelisoa tsa mehala le liwebsaete.
  • Ho Kopanela Cloud Account Engagement (Pardot): Tharollo ea ho bapatsa ea B2B ka har'a Cloud Marketing, e shebaneng le ho bapatsa ka lengolo-tsoibila, lintlha tse etellang pele, le ho tlaleha.
  • Khutsa: Sesebelisoa sa melaetsa bakeng sa likhoebo se nolofalletsang puisano e tobileng le tšebelisano lipakeng tsa lihlopha le likanale.
  • Social Studio: Laola, hlophisa, etsa, le ho beha leihlo lintho tse phariloeng. U ka hlophisa lipapatso ka lebitso, sebaka, kapa lihlopha tse ngata le batho ka bomong ka sebopeho se kopaneng. Social Studio e fana ka phatlalatso e matla ea nako ea nnete le boitlamo.
  • Tseba Cloud: E thusa ho theha li-portal, liforamu, liwebsaete le litsi tsa thuso bakeng sa bareki, balekane le basebetsi ho sebelisana le khoebo ea hau.
  • Commerce Cloud: E nolofalletsa barekisi ho theha boiphihlelo ba ho reka ka Marang-rang ka ho itokisa le ho hokahana le lihlahisoa tse ling tsa Salesforce.
  • Lipatlisiso: E lumella ho etsa lipatlisiso tse ka romelloang ho tsoa ho Salesforce le ho nka likarabo bakeng sa tlhahlobo.
  • Tsamaiso ea Botšepehi: E thusa likhoebo ho haha ​​​​le ho laola mananeo a botšepehi ka bongata, ho kenyeletsoa litho tse nang le maemo le lintlha tsa theko ka 'ngoe.

Salesforce Products for Customer Service:

  • Leru la Tšebeletso: Sethala sa CRM bakeng sa lihlopha tsa tšehetso ea bareki, se tsamaisang puisano ea bareki ka lengolo-tsoibila, moqoqo o phelang, kapa mohala le ho rarolla mathata a bona.
  • Tšebeletso ea Tšimo: E fana ka lisebelisoa tsa taolo ea basebetsi bakeng sa taolo e felletseng ea ts'ebeletso ea tšimo, ho kenyeletsoa kemiso ea kopano, ho romella, le tšehetso ea app mobile.
  • Tšebelisano ea Dijithale: E Ntlafatsa Leru la Ts'ebeletso ka bokhoni ba ho ikamahanya le dijithale joalo ka li-chatbots, melaetsa le kopanyo ea litaba tsa sechaba.
  • Tšebeletso ea Cloud Voice: E kopanya lits'ebetso tsa mehala le Service Cloud bakeng sa ts'ebetso ea setsi sa mehala e sa reroang le tlhahiso ea moemeli.
  • Litlhahlobo tsa Customer Lifecycle: E fana ka lintlha le analytics bakeng sa litšebelisano tsa tšehetso ea bareki ho ntlafatsa boiphihlelo ba bareki le ts'ebetso ea moemeli.
  • Pakete ea Karabo ea Salesforce Surveys: E eketsa bokhoni ba Liphuputso ka likarolo tse ling tsa ho sekaseka le ho sebetsana le maikutlo a bareki.

Lihlahisoa tsa Salesforce bakeng sa Litlhahlobo le Tsamaiso ea Boitsebiso:

  • Analytics Cloud: E fana ka li-analytics tse tsoetseng pele le bokhoni ba pono ea data ka har'a sethala sa Salesforce, ho leveraging Salesforce le mehloli ea data ea kantle.
  • Ho penta: Bohlale bo matla ba khoebo (BI) le sesebelisoa sa tlhahlobo ea data se lumellang basebelisi ho hokahanya, ho bona ka mahlo, le ho sekaseka lintlha tse tsoang mehloling e mengata.
  • Marketing Cloud Intelligence: E kopanya lintlha tsa papatso ho tsoa lipulong tse fapaneng ho fana ka tlaleho e felletseng, tekanyo le ntlafatso.
  • Litlhahlobo tsa Einstein: E kenyelletsa li-analytics tse tsamaisoang ke AI le lintlha tse boletsoeng esale pele ho pholletsa le Salesforce Clouds e fapaneng, e nolofalletsang ho etsa liqeto tse tsamaisoang ke data.
  • Einstein Data Detect: E sebelisa AI ho tsebahatsa le ho sireletsa lintlha tsa bohlokoa ka har'a mokhatlo oa Salesforce.

Salesforce Products for Integration and Development:

  • Sethala sa Salesforce: Sethala sa motheo sa ho ikhethela le ho aha lits'ebetso ka holim'a lihlahisoa tsa Salesforce, tse nang le likarolo tse kang lintho tse tloahelehileng, li-automation le UI customization.
  • Hyperforce: E nolofalletsa ho boloka data ea Salesforce ka har'a maru a sechaba joalo ka AWS, Google Cloud, le Azure bakeng sa ts'ireletso e ntlafetseng, ho latela melao, le ho scalability.
  • Heroku: Sebaka sa marang-rang sa ho aha lits'ebetso tse shebaneng le bareki tse hokahanang le data ea Salesforce ka lihokelo tse entsoeng esale pele.
  • MuleSoft: E fana ka bokhoni ba ho kopanya ka mefuta e mengata ea litsamaiso le lits'ebetso tse sebelisang lihokelo tse hahiloeng esale pele le lisebelisoa tsa taolo ea API.
  • Moqapi oa Salesforce MuleSoft: Mofuta o bobebe oa MuleSoft o etselitsoeng batsamaisi ba Salesforce ho laola likhokahano tsa API le likhokahano kahare ho Salesforce.

Salesforce Products for Indasteri-Specific Solutions:

  • Indasteri Cloud: Litharollo tse ikhethileng indastering tse etselitsoeng lits'ebeletso tsa lichelete, tlhokomelo ea bophelo bo botle le lefapha la sechaba, tse fanang ka ts'ebetso e ikhethang ea CRM.
  • Leratadima Maru a ikhethileng indastering a fumanoeng ke Salesforce, a fana ka tharollo bakeng sa mafapha a kang likhokahano, mecha ea litaba le inshorense.

Salesforce Products for Artificial Intelligence le Ithuta:

  • Einstein: Salesforce's AI layer e kenelletseng ho Salesforce Clouds, e fana AI-Likarolo tse matla joalo ka menyetla ea lintlha le likhothaletso tsa motho ka mong.
  • Einstein GPT: e theha litaba tsa motho ka mong ho pholletsa le leru le leng le le leng la Salesforce ka tlhahiso ea AI, e etsa hore mosebeletsi e mong le e mong a be le litholoana tse ngata le boiphihlelo bo betere ba bareki.
  • myTrailhead: Sethala se lumellang mekhatlo ho sebelisa mofuta o ikhethileng oa sethala sa mahala sa Salesforce sa ho ithuta, Trailhead, bakeng sa koetliso ea basebetsi le ho ntlafatsa tsebo.
  • Quip: Sethala sa tšebelisano-'moho se kopanyang lisebelisoa tsa ho sebetsana le mantsoe le li-spreadsheet le likarolo tsa ts'ebelisano ea nako ea nnete.

Lihlahisoa tse ling tsa Salesforce:

  • Thebe: E matlafatsa ts'ireletso le boikamahanyo bakeng sa lihlahisoa tsa Salesforce tse nang le likarolo tse kang mokhoa oa ho ngolla sethala, tlhahlobo ea liketsahalo, mokhoa oa ho hlahloba libaka, le ts'ireletso ea data.
  • Work.com: E thusa lik'hamphani ho bula liofisi hape ka mokhoa o sireletsehileng ka likarolo tse kang ho lekola bophelo bo botle ba basebetsi, tsamaiso ea lichifi, le ho fumana mabitso.
  • Net Zero Cloud: Sesebelisoa sa carbon-accounting se nolofalletsang lik'hamphani ho lekanya le ho nka boikarabello bakeng sa sebaka sa bona sa khabone.
  • NFT Cloud: Sethala sa Salesforce sa ho theha, ho rekisa, le ho laola li-tokens tse se nang fungible (Li-NFTs) ho hohela bareki le ho phahamisa thepa ea dijithale.

Ke habohlokoa ho hlokomela hore Salesforce e pharaletseng APIs etsa hore hoo e batlang e le moqapi, mokhatlo, kapa sethala ho kopanya hoo e batlang e le sehlahisoa kapa karolo e 'ngoe le e 'ngoe ka har'a sehlahisoa sa Salesforce le litsamaiso tsa bona. Limilione tsa likhokahano tsa tloaelo le lihlahisoa tsa motho oa boraro tse tšehetsoeng hantle ka ntle ho Salesforce ecosystem ke mekhoa e matla le e theko e tlaase ho feta lihlahisoa tsa Salesforce le litharollo tsa AppExchange.

U hloka Thuso ka Salesforce?

Hore na o batla ho theha kopanyo e hlahisitsoeng, e hloka ho kopanngoa ha moetlo, kapa o lakatsa ho eketsa phaello ea hau ho matsete a Salesforce… re ka u thusa!

Moetapele oa Molekane
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Ka kopo fana ka leseli le eketsehileng mabapi le hore na re ka u thusa joang ka tharollo ena.

Douglas Karr

Douglas Karr ke CMO ea Bula LITLHAKISO le mothehi oa Martech Zone. Douglas o thusitse batho ba bangata ba atlehileng ho qala ka MarTech, o thusitse boitelong bo nepahetseng ba chelete e fetang $5 bilione ho reka le matsete a Martech, mme o ntse a tsoela pele ho thusa lik'hamphani ho kenya ts'ebetsong le ho iketsetsa maano a bona a ho rekisa le ho bapatsa. Douglas ke setsebi le sebui sa MarTech se tsebahalang lefatšeng ka bophara. Douglas hape ke sengoli se hatisitsoeng sa tataiso ea Dummie le buka ea boetapele ba khoebo.

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