53% Ho fetola Bajete ho tloha ho Printa ho ea ho Patlo le Sechaba

hatisa inthaneteng patlo ea sechaba

Hoseng hona, ke ntse ke bala Tlaleho ea eConsultancy ea State of Search Marketing ea 2011. State of Search Marketing Report 2011, e hlahisitsoeng ke Econsultancy ka kopanelo le SEMPO, E sheba ka botebo ka moo lik'hamphani li sebelisang patlo e lefuoang, ntlafatso ea enjine ea lipatlisiso (patlo ea tlhaho) le papatso ea litaba tsa sechaba.

Tlaleho, eo hape e nang le tekanyetso ea 'marakeng, e latela phuputso ea batho ba fetang 900 ba arabelitsoeng ho tsoa lik'hamphaning ka bobeli (baphatlalatsi ba lehlakoreng la bareki) le li-agency, mme e ipapisitse le tlhaiso-leseling e tsoang linaheng tse fapaneng tse 66 tse bokelitsoeng ka Hlakola le Hlakubele 2011.

Liphuputso li akaretsa tšebeliso ea chelete, mathata a hajoale, ts'ebeliso ea lienjineri tse ikhethileng le mekhoa e hlahang lipatlisisong tse lefuoang, SEO le media oa sechaba. Phuputso, SEMPO ea selemo sa botšelela ea State of Search Report, e boetse e na le mekhoa ea selemo le selemo ea ho tsoa ha liphetho tsa k'hamphani le tsa lefapha karolong ka 'ngoe.

Ha ke bala tokomane ena, phetoho e le 'ngoe e kholo eo ke e fumaneng e bile phetoho e makatsang ea bajete ho tloha khatisong ho ea ho papatso ea ho bapatsa le / kapa mananeong a litaba tsa sechaba. Ba fetang halofo ea ba arabelitsoeng ke khamphani (53%) ba fetola likhakanyo tsa lichelete ho tloha khatisong! Ho hatisoa ka poso ka kotlolloho ka poso ka poso le ka thelevishene empa le tsona lia ameha.

hatisa budget shift sem

Ntle le patlo le phedisano, mokhoa o mong o fumanang tlhokomelo e ngata ho tsoa phuputsong ke mohala. Etsa bonnete ba hore o tla kenya letsoho tlalehong ena - ke e 'ngoe ea litlaleho tse qaqileng ka ho fetesisa tseo nkileng ka li bona haufinyane ka boemo ba indasteri ea ho bapatsa ea patlo - haholoholo mabapi le liphetoho ho ba bang ba buisanang le bona le liteishene.

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