Batlatsi ba Lisebelisoa tsa Enjine ea Patlo

SEO

Mantsiboeeng ana ke ne ke sebetsa le moreki kamoo re ka fetolang litaba tsa bona tsa blog bakeng sa sephethe-phethe sa enjine ea lipatlisiso. Hoa makatsa hore na phetoho e nyane ea sehlooho, litlhaloso tsa meta, sehlooho kapa litaba ka bo tsona li ka ba le tsona. Re khethile poso ea blog e neng e ngotsoe pejana, ra etsa liphetoho tse nyane, mme re tla lekola sephetho re sebelisa Authority Labs.

Baqapi ba bangata le bahlahisi ba webo ba theola boleng ba ntlafatso ea enjine ea patlo. Ho khahlisang ke hore ba hlasela litsebi tsa SEO. Derek Powazek o sa tsoa ngola:

Ntlafatso ea enjine ea patlo ha se mokhoa o nepahetseng oa ho bapatsa. Ha ea lokela ho etsoa ke batho ba nang le kelello kapa meea. Haeba motho e mong a u lefella SEO, u koetsoe.

Etsa. Che. Tshepa. Tsona.

Ouch. Ke bile joalo ho fapana le ho belaela litsebi tsa SEO hape… esita le ho bua le taba ea hore boholo ba seo setsebi sa SEO se ka se etsang etsoe u ka khona ho etsa u le mong. Haeba u haelloa ke tsebo, kapa u haelloa ke lisebelisoa, kapa u le sephethong sa tlholisano, setsebi sa SEO se tla etsa phapang e kholo.

Ke lokela ho eketsa hore molaetsa oa Derek o na le likeletso tse ntle hape:

Etsa ho hong ho hoholo. Bolella batho ka eona. E etse hape. Ho felile ke lehlohonolo. Etsa ntho eo u lumelang ho eona. E etse e ntle, e itšepe, 'me e be ea' nete. Mofufutso ka botlalo.

Empa joale oa ntahla hape…

Haeba e sa fumane sephethephethe, mohlomong e ne e sa lekana hantle. Leka hape.

Mohlomong. Mohlomong? Mohlomong?!

Maikutlo a Derek a tla beha bareki ba hae ka mosing o moholo. Bothata ha se litsebi tsa SEO, bothata ke lienjini tsa ho batla ka botsona. Tšepa setsebi sa hau sa SEO, u se ke ua tšepa li-injini tsa hau tsa ho batla! Se ke oa beha litsebi tsa SEO molato ka bofokoli ba Google.

Tsoelo-pele ea Google ea enjine ea lipatlisiso e fetang mantsoe a bohlokoa ha ea ka ea thusa letho ho nepahala… E se e fetohile botumo enjene… le e ntse e tsoela pele ho ipapisa haholo le mantsoe a bohlokoa.

Derek o fositse mme re batla re sa tsotelle ... robots.txt, lipalo, Sitemaps, tatelano ea maqephe, tšebeliso ea mantsoe a sehlooho… ha ho le e 'ngoe ea eona e leng kutloisiso. Re thusa bareki ho fihlela maemo a ntlafalitsoeng a enjine ea patlo hobane ho thata ho sebetsana le bofokoli ba enjine ea ho batla. Mosebetsimmoho le nna o e hlalosa ka tsela ena:

SEO e thusa lik'hamphani ho fumana maemo moo li lokelang ho fumana maemo.

Ho pheha khang ea hore SEO ha se mokhoa o nepahetseng oa ho bapatsa ha ho na tsebo ea 4 P ea pele… sehlahisoa, theko, papatso le ho behoa. Ho beoa ke motheo oa letšolo le leng le le leng le leholo la ho bapatsa! Ho feta 90% ea karolo e ngoe le e ngoe ea inthanete e kenyelletsa motho ea etsang patlo… haeba moreki oa hau a sa fumanoe sephethong se loketseng sa patlo, ha u etse mosebetsi oa hau. U ke ke ua lakatsa ho ba le tšepo ea ho fumana enjine ea patlo, u hloka ho sebetsa 'me… iteta sefuba ke re… ke fufuleloa.

Ho aha sebaka sa marang-rang se sebetsang se nang le tlhaiso-leseling ea bohlokoa le moralo o motle le eseng ho e ntlafatsa bakeng sa ho batla ho ts'oana le ho tsetela lebenkeleng le lecha la ho jella, ho rala lethathamo le letle, mme o sa tsotelle hore na o le bula kae. Seo ha se ho hloka tsebo feela, ha se boikarabello.

ba fane ka tlhaloso e le 'ngoe

  1. 1

    Great post Doug – I agree with a lot of what Derek said, but then again, I work in this field. I don’t know his audience very well, but it appears he is writing toward readers with a bit of web publishing knowledge.

    The mistake I think a lot of people “in the know” make is that everyone else is “in the know.” If a a new marketing VP inherits a large corporate website that was built in 1999, they have a lot of other things to do than to go through the site building a report on what’s wrong, and they will need experts to help them wade through a lot of things: Usability, design, content, search, and the kitchen sink.

    There is a lot to be said about hiring an expert in what people are looking for to help you craft your presence and message to get to them. I agree with all of Derek’s negativity, and all of your positivity 🙂

    I am bit biased, though, as Derek’s post points a lot in Raidious’s direction – create good content, tell people about it, and make sure it can be found.

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