Patlo ea Enjine ea Patlo ha se Morero

bohloa

bohloaNako le nako, re na le menyetla ea ho tla ho rona mme re kopa hore re behe qotsulo ea projeke mabapi le ntlafatso ea enjine ea patlo. Batsoali, ntlafatso ea enjine ea patlo ha se projeke. Ha se boiteko boo u ka bo qetang hobane u hlasela sepheo se tsamaeang. Tsohle li fetoha ka patlo:

  • Lienjini tsa ho batla li fetola li-algorithms tsa tsona - Google e lula e fetoha ho boloka li-spammers 'me, haufinyane tjena, li na le mapolasi a litaba. Ho utloisisa ho hlahisa litaba tsa hau ha liphetoho tsena li etsahala ho ka ntlafatsa sephetho sa hau. Ho se etse liphetoho ho ka etsa hore sebaka sa hau sa marang-rang se patoe. Ka tloaelo ha se matla hakaalo, empa re bona liphetoho li etsahala le bareki ba rona.
  • Baphadisani ba hau ba ntse ba fetola maano a enjine ea bona ea patlo - Tlholisano ea hau e etsa liphetoho libakeng tsa bona mme mohlomong o na le baeletsi ba bang ba SEO ba ba thusang le bona. Haeba u tsitsitse hantle 'me u etsa puseletso e ntle ho tsetelo, ke taba ea nako feela pele tlholisano ea hau e qala ho tsetela ho leano.
  • Maano, lihlahisoa le lits'ebeletso tsa k'hamphani ea hau lia fetoha - Khamphani ea hau e ikhetholla ho tlholisano hangata e fetoha ha nako e ntse e tsamaea ha o ntse o hola, o honyela kapa o hlahisa lintlha tse ncha, lihlahisoa le lits'ebeletso. Ntlafatso ea hau ea patlo e hloka ho tsamaisana le sena.
  • Liphetoho tsa tšebeliso ea mantsoe a bohlokoa - Ka linako tse ling, mantsoe ao basebelisi ba tla a batlisisa a fetoha le ha nako e ntse e tsamaea. Ka mohlala, kopo, sethaleng, 'me Software kaofela li na le mefuta e fapaneng ea lipatlisiso indastering ea mahlale. Leha kaofela li ka sebelisoa ka mokhoa o ts'oanang, ts'ebeliso ea tsona e fetohile ho tsebahala ha nako e ntse e tsamaea.
  • Meqolo ea lipatlisiso e ea fetoha - Nako ea letsatsi, letsatsi la beke, liphetoho tsa khoeli le khoeli le linako tsa selemo li ka ama lipatlisiso. Melaetsa ea hau le litaba li ka hloka ho ikamahanya le maemo.
  • Theknoloji ea sethala ea fetoha - Re bone libaka tse ling tse ntle tse seng li batla li nyametse liphethong tsa lipatlisiso ho tloha ka tsa bona CMS ha e ntlafatsoe ebile ha a buisane le lienjineri. Haeba u na le CMS ea khale e so ntlafatsoang, mohlomong u lahleheloa ke matla a ho fumana sephethephethe sa enjine ea patlo.
  • Liwebsaete tse amehang lia fetoha - Seo e neng e le saeteng e tsebahalang haholo indastering ea hau se kanna sa hlola se ba… matla a sebaka a fetoha ka linako tsohle. Ho netefatsa hore sebaka sa hau sa marang-rang se khothaletsoa libakeng tsa mantlha ho tla tsoelapele ho eketsa botumo le boemo ba sebaka sa hau sa marang-rang.

Ho ba le moeletsi kapa ngoliso e tsoelang pele le mofani e moholo oa SEO ho tla fa k'hamphani ea hau phaello e ntle ho tsetelo haeba tlhoko ea patlo e le teng. Haeba k'hamphani ea hau e na le lisebelisoa tsa kahare ho sebetsa le patlo, peeletso ho SEOmoz or KhaledLabs ka lisebelisoa tse ling tsa ho lekola ho bohlokoa hore ho tseteloe.

Ha bareki ba rona ba khona ho tsamaisana le liphetoho tsena, re ntse re tsoela pele ho bona ho khutla ha keketseho ea matsete, litšenyehelo tsa bona moetong o mong le o mong li ntse li theoha, mme ba khona ho nyolla ka botlalo ho batla ho fumana bareki ba bacha. E hloka ho beha leihlo le ntlafatso e tsoelang pele, leha ho le joalo. Haeba k'hamphani ea hau e kopuoa ke feme ea SEO e nang le tefo e tloaelehileng ea projeke moo ba tla ntlafatsa sebaka sa hau sa marang-rang bakeng sa tefo e behiloeng ebe ba tsamaea, o kanna oa batla ho nahana hape ka matsete.

7 Comments

  1. 1

    I’ve had the same experience with clients, it’s kind of a challenge explaining to clients the importance of seo. I understand they always want to see ROI, with analytics we can show them some of that, but you’re right it’s an ongoing effort.

  2. 2

    I’ve had similar problems – one client said they wanted to create a website, get it up and running, and then “SEO-optimize” it after it was live. I try to explain that the content is pretty important to the search engines, and it’s much easier to start writing with organic search in mind. Many people just don’t get most basic concepts of SEO. I guess that’s why there will always be a market for SEO consultants!

  3. 3

    Of all the areas of Internet Marketing, Search Engine Optimization is the most misunderstood, and potentially the most important to your marketing efforts. There are millions upon millions of pages of web content out there — you can work hard, build a great site, and then be totally lost in the shuffle. SEO is important. It’s also a very complex process that requires patience, careful planning and a long-term approach.

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