Kamoo Babatlisisi ba Bonang 'Me Ba Tobetsa ho Liphetho tsa Patlo ea Google

bafuputsi ba tobetsa liphetho tsa google joang

Bafuputsi ba bona joang 'me ba tobetse liphetho tsa Google ho Leqephe la Liphetho tsa Patlo (SERP)? Ho khahlisang ke hore ha e so fetohe haholo ho theosa le lilemo - ha feela e le litholoana tsa manyolo feela. Leha ho le joalo - etsa bonnete ba hore u bala pampiri e tšoeu ea Mediative moo ba bapisitseng meralo e fapaneng ea SERP le liphetho kahare ho e 'ngoe le e' ngoe. Ho na le phapang e bonts'ang ha Google e na le likarolo tse ling tse kenyellelitsoeng ho SERP joalo ka li-carousel, limmapa le tlhaiso-leseling ea graph.

Sebaka sa maemo a holimo se ntse se fumana tlhokomelo ea 83% le 34% ea ho tobetsa ho SERP.

SERP Tlanya

Mediative e ithutile sena mme ea fana ka e kholo-hlakileng e hlalosang tšebelisano lipakeng tsa bafuputsi le lipapatso tse tšehelitsoeng, li-carousel, mathathamo a lehae le lenane la lihlahisoa. Tobetsa ho infographic e kaholimo ho e bona ka botlalo.

Batho ha ba sebelisane 'moho le maqephe a sephetho sa enjine ea patlo ea Google ka tsela e tšoanang le eo ba entseng lilemong tse leshome tse fetileng, haholoholo ka lebaka la ho hlahisoa ha likarolo tse ncha ho SERP ntle le lenane la lihloliloeng (lipapatso tse lefuoang, liphetho tsa carousel, graph ea tsebo, lenane la lehae jj. ). Moo pele, bafuputsi ba neng ba nka nako ea bona ho lekola lethathamo le holimo holimo ho tloha ka letsohong le letšehali ho ea ho le letona, ba bala hoo e batlang e le sehlooho se felletseng, pele ba fetela lenaneng le latelang, seo re se bonang hajoale ke ho sekena ka potlako le ka tatellano ea manane, ka bafuputsi ba balang feela mantsoe a pele a 3-4 a lenane.

Ha lethathamo le holimo la manyolo le nka palo e lekanang ea likonopo joalo ka ha le entse lilemong tse 10 tse fetileng, joale re bona ho feta 80% ea maqephe ohle a ho penya a etsahalang kae kae kaholimo ho lenane la li-organic tsa 4, ho bolelang hore likhoebo li tlameha ho thathamisoa kae kae sebakeng sena sa. SERP ho holisa sephethephethe sebakeng sa bona sa marang-rang. Rebecca Maynes, Mokena-lipakeng

Ba bang ba totobalitse boitšoaro:

  • Ke 1% feela ea basebelisi ba lipatlisiso tsa manyolo ba tobang ho Leqephe le latelang
  • 9.9% ea ho tobetsa ho SERP e ea ho papatso e tšehelitsoeng ka holimo
  • 32.8% ea li-click li ea lenaneng la # 1 la lihloliloeng ho SERP

Khoasolla Whitepaper ea Mediative

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