Ua tseba hore u hippy (media smippy) ea litaba tsa sechaba, ha:
- o qala kapa saena kopo ea ho emisa likarabo tsa auto tsa Twitter… which won't actually do anything to stop Twitter auto-responses.
- U nahana hore ho ntšetsa pele blog ea k'hamphani ea hau ke tlolo ea melao ea blogga.
- U nahana k'hamphani e hlahisang sebapali libakeng tsa litaba tsa sechaba ho bapatsa sehlahisoa sa bona ke leano le hlolehileng, leha le fella ka thekiso e eketsehileng le ponaletso.
- U nahana Blogs ha ea lokela ho hloka papatso, likhokahano tse lefelloeng, kapa lipehelo tse tšehelitsoeng le hore bo-blogger ba lokela ho etsa lipatlisiso tsohle tsa bona mme ba ngole mangolo a bona a blog ka mosa ho tloha molemong oa lipelo tsa bona.
(Pele u ea ho hlahisa maikutlo, etsa bonnete ba hore u bala karolo ea ho qetela ea poso ena!)
I love smippies, don't get me wrong. I'd like to be one someday – after I've saved up enough money to buy some land in the mountains (with satellite broadband) and a couple quarts of patchouli. Between now and then, though, I need to pay the bills.
My bills get paid when companies have the foresight and courage to take advantage of mediums that result in better ROI and customer satisfaction than anytime in the past. I help them do that, and I won't apologize for it.
Twitter joalo ka Medium Marketing
Guy Kawasaki o bolelletse Robert Scoble hore Twitter e kanna ea ba sesebelisoa se seholo sa PR historing. Twitter e ea fetoha.
In recent interviews, founder Evan Williams has already noted that he's more excited about the opportunities of Twitter as a marketing medium than simply a social platform. Twitter is also taking steps to chelete ho atleha. Nka seo li-smippie!
Twitter ke tumello-based mokhoa oa ho bapatsa. Kahoo, e fana ka file ea monyetla o motle bakeng sa lik'hamphani ho ithekisa kamoo ba bonang e sebetsa kateng. Ka ho iketsetsa likarabo tse tobileng ka Ka morao le ho romella li-blog tsa ka ka ho iketsa Twitterfeed, I've increased the number of subscribers to my blog by 5% and increased daily readership (direct from Twitter) by 8% on average.
If o choose to follow me, you are inherently providing me with permission to communicate with you. Don't get upset when I do. The first thing every company should do is to nka monyetla ka ho tšoarana ka matsoho hoo ebe u araba ka kotloloho with something nice. If you don't like it? Unfollow! It's that easy.
Media Marketing Social
Smippies e lokela ho thaba le ho feta, eseng ho feta ho teneha, ka papatso ea litaba tsa sechaba. Popup le papatso e 'ngoe e kenelletseng li ntse li fifala ha letsatsi le likela. Kamora nako, lik'hamphani li ikamahanya le maemo 'me li batla ho fumana le ho hokahana le bareki moo moreki a leng teng - eseng ka ho hulela moreki a ba raha le ho ba hoeletsa.
Search Engine Marketing ke mohlala o motle oa sena. Ho ngolla marang-rang ho fetoha boikoetliso ba bohlokoa bakeng sa lik'hamphani, since it's an outstanding means of both retention and acquisition. Consumers are on search engines – that's where companies need to be!
Ha Likhamphani li Hlaha!
So you've read through everything and you must think I'm some big ‘ol capitalist pig that's advising companies to use every medium it can to manipulate, manipulate, manipulate and sell, sell, sell.
Ha ho joalo.
The beautiful thing about social media is that it's finally balanced the playing field. Companies who attempt to abuse the medium will not only fail, they'll be embarrassed. The manipulation and abuse of Twitter, Blogging and Social Media is be met with painful and swift penalties… if not all out disaster.
That's good for everyone! Smippies included.