Ke holimo Toronto ke ba teng Seboka sa boiphihlelo ba Uberflip. Kajeno, re qeta letsatsi ntlo-kholo e ntle ea Uberflip mme re mametse libui tse ling tse monate. Kopano e le 'ngoe e ileng ea nkama haholo Lifofane tsahloa Motsamaisi oa ABM, Daniel G. Letsatsi, ha a bua le kamoo a hlahisitseng lenaneo la ABM le hlahisang litholoana tsa thekiso ea Snowflake.
Ka kakaretso, Snowflake e bile le kholo ea 10x. Daniel o netefalitse ho eketsa hore sena ha se litholoana tsohle tsa papatso e thehiloeng ho ak'haonte, empa e bile le phello e kholo. Daniel o boetse a hlokomela hore phapang lipakeng tsa thekiso ea sekolo sa khale ea thekiso ho ABM e se e le ho bona bokhoni ba ho lekanya ka lisebelisoa tse fokolang le ts'ebeliso e atlehileng ea mahlale. Khamphani e ile ea hola ho tloha ho tsepamiseng mahlo ho tsepamisitseng maikutlo, ho sebelisa firmographics ho lebisa mefuta e meng ea likhoebo, ho fihlela joale e fana ka liphihlelo tsa litaba tsa motho ka mong ka nako e le ngoe ho hohela liakhaonto tse lebisitsoeng.
Ts'ebetso ea ABM eo lehloa le e sebelisang:
- shebiloeng - sebelisa Ka mehla 'me Bomba, Snowflake ha e khethe likhamphani tse shebiloeng ka letsoho… e sibolla likhoebo tse lumellanang le bareki ba tsona ba hloahloa ebile li bontšitse sepheo sa ho reka.
- finyella - sebelisa Terminus, Sigstr, 'me LinkedIn, Snowflake e bokella liphihlelo tse ikhethileng tse amang batho bao e tla ba bareki pele ba ka tseba tharollo ea bona. Ebile, Daniel o boletse hore ba na le moreki a le mong ea neng a na le Likhato tse 450 pele moreki o kile a kenya kopo!
- Etsa joalo - sebelisa uberflip, Lehloa le na le liphihlelo tsa litaba tse kopakopano ke molaoli oa ak'haonte ea thekiso, empa e hlahisoa ke sehlopha sa ABM ho fana ka litaba tse lebisitsoeng haholo ho khanna moreki leetong la moreki.
- Hlakola - sebelisa Engagio, Letlapa, 'me Sheba, Daniel o thehile mokhoa oa ho ba le thepa ea ho beha lintlha pele le ho fana ka bohlale ba thekiso bo hlokahalang ho batsamaisi ba liakhaonte tsa thekiso ho ba thusa ho koala tumellano.
Liphetho li tsoteha haholo. Litefiso tsa tlanya-tlanya ie fokotsehile 149X ho 1: 1 lipapatso tsa ABM. Eseng hoo feela, halofo ea litaba tsohle e hlahisoang ke lehloa le ntse le sebelisoa ke mekhatlo e etselitsoeng ABM.
Senotlolo se seng seo Daniele a ileng a se pheta khafetsa ke hore kamano lipakeng tsa thekiso le papatso e bohlokoa haholo. Mahlale a morao-rao a thusitse Daniel ho akofisa ts'ebetso ea phepelo ea litaba tse lebisitsoeng, empa sehlopha sa hae se ntse se hloka ho sebetsa ka menyetla e metle ka ho fetisisa.
Seo se hloka hore thekiso e fane ka maikutlo le ho fepa bohlale ho. Sehlopha sa Daniel se filoe mosebetsi oa ho tsamaisa menyetla ea ho rekisa bakeng sa thekiso, eseng ho nts'etsapele lipalo tse ikhethileng tsa MQL (Marketing Qualified Lead).
Khele, leo e ne e le letsatsi la pele ho kopano feela! Ha ke khone ho emela hosane.
