Ho lemoha Monyetla

Thapameng ena ke bile le puo le feme ea molao ea setereke ho Media Media. Ho ne ho le monate ho bona mokhatlo o neng o na le ponelopele ea ho pepesetsa basebetsi ba oona mecha ea litaba e ncha. Lefatše le ntse le fetoha empa ho ntse ho na le lebitso le fosahetseng kantle ho moo la hore mecha ea litaba ea sechaba ke 'seo bacha ba se etsang' mme e ntse e sa nkuoe ka botebo.

Indasteri ea Likoranta - Menyetla e Fosahetseng

Lilemong tse leshome tse fetileng, ke sebelitse le likoranta mme ke li shebelletse ka khutso eBay 'me Craigslist. Ba ne ba nahana hore e etselitsoe li-geek le bacha hape… ho fihlela rugi ea lidolara tse libilione e tlosoa tlasa bona. Ebile, e ne e sa ts'oaroa hantle, e ne e huloa ka bonolo.

Likoranta tse ngata li ile tsa ngola ka ho hlolloa ke kholo ea mahlale ana, li sa tšabe hore li tla senyeha indastering ea bona. Likoranta tse ngata li ne li na le menoana ea matsoho indastering ea inthanete (InfiNet e ne e le e 'ngoe eo k'hamphani ea motsoali oa ka e sebelisaneng le eona) empa ba ile ba hloleha ho hula qalo ha ba ne ba ka tlameha ho etsa letsete le hlokahalang… leha ba ne ba tseba hore ho ntse ho na le nako ea ho etsa joalo. Mehala ea phaello ea likhoebo e ne e se e huletsoe, 'me ho ne ho se motsamaisi ea neng a tla tlosa 50% ka thoko ho latela lefatše lena le lecha.

Likoranta li ne li fana ka litaba le chelete ea ho loants'a tahlehelo. Ba bile ba na le monyetla oa lebitso le ts'epiloeng tikolohong. Sebakeng sa ho ikamahanya le maemo, ba supile ka menoana mme ba fapanyetsana mookameli a le mong ea neng a sa utloisise le ea latelang ea neng a sa utloisise.

Lilemong tse leshome tseo ke neng ke le koranteng ka tsona, ha ke hopole seboka moo motho e mong a kenang mme a bua ka mahlale a macha mme a botsa kapa a buisana ka hore na a ka sebelisoa joang ho ntlafatsa ts'ebetso kapa ho eketsa phaello.

Ho ne ho khatholla kajeno ho bona feme ea lehae e na le pono e fapaneng!

Burj Dubai - Motheo o Tiileng

E 'ngoe ea li-slide puong ea ka ke foto e ntle ea Burj Dubai, moaho o ntseng o hahuoa United Arab Emirates o tla phahamela meaho e meng kaofela. E reretsoe ho phetheloa qetellong ea selemo se tlang mme hajoale e hakanngoa hore e na le lipale tsa 162.

Lipale tse 162 ke khakanyo ea morao-rao. Ho na le menyenyetsi ea hore sepheo se fetohile ho theosa le lilemo, mohlomong ka lebaka la likhakanyo tsa boenjineri tse ka bang teng tse totobatsang matla a motheo le hore na moaho o molelele hakae ka khonang phahamisetsoa ho.

Ha u sheba moaho ka lekhetlo le le leng u ka qala ho utloisisa hore na hobaneng. Motheo oa Burj Dubai o na le mammoth e felletseng, 'me moea oa teng oa phahama ha o ntse o nyoloha.

Media Media - Motheo oa Khoebo

Mecha ea litaba ea sechaba ke k'hamphani ea hau monyetla oa ho qala ho aha motheo oa kholo e makatsang lilemong tse leshome tse tlang. Ho theha lebitso la inthanete ka mecha ea litaba ea sechaba le marangrang a sechaba ho rala motheo oa khokahano e tiileng.

Joalo ka marang-rang, ho qala kajeno ho tla u fa letlooa le leholo la ho hapa khoebo e kholo lilemong tse tlang. Ponahalo ea naha ea fetoha. Li-injini tsa ho batla - esita le Google - li tla lahleheloa ke tse ling tsa litlamo tsa bona mabapi le hore na re sebelisa marang-rang joang dikokwanyana Marang-rang tsoelapele ho phahama le ho atleha.

Khamphani ea hau e tloaelana le theknoloji ena pejana, e tla ba maemong a matle ha mokhoa oa hau oa boipheliso o ipapisitse le eona. Feme eo ke buileng le eona kajeno e na le menyetla e ikhethang. Ba na le talenta e thehileng bolaoli mme e fella ka linyeoe tse ntseng li eketseha joalo ka likarolo tse sa hlolisaneng le molao oa patent.

Haeba basebetsi ba bona ba ne ba arolelana liphihlelo tseo inthaneteng kajeno le ho theha Inthaneteng bolaoli, haholo-holo ka libaka, bo tla ba fa marang-rang ho holisa khoebo ea bona hosane. Ke nako e khahlisang haholo bakeng sa feme ena ka ho khetheha - ke feme e bulehileng, e kholo ho lekana ho ba le tšusumetso, empa e nyane ho lekana ho tsamaisa le ho ikamahanya le sebaka sena kapele.

Ke ts'epa hore ba tla nka monyetla mme ba lemohe monyetla oo ba 'maloa ba bona ba o tsebisitseng hona moo ka phapusing!

7 Comments

  1. 1

    On the whole, I agree with the principles of what you are saying. However, Social Media is a vast category that is growing by the day. You probably do this within the presentation, but it’s worth breaking down Social Media into categories and demonstrating how each category can be utilized to its own individual potential.

    Social Media primarily is a way of sharing in volume. Therefore you have a breakdown of the elements that you’d like to share and even how you would like to share them. Thoughts, whether professional or personal, can be shared through many forms of online social media. Video too has its own outlets. The number of outlets is growing at a rapid pace. So fast in fact, that it’s easy to be confused at where to draw the line once you do ‘get involved’ with Social Media.

    But, the thing to bear in mind is the awareness factor that your brand, knowledge base or product will receive once time is spent digging a little deeper into Social Media. As recent studies show that despite growth in Internet users, the traffic to the top sites from a year ago has not grown at the same rate and even decreased in some cases. This is due largely to people using Social Media and looking at good quality, syndicated content.

    • 2

      The presentation does go on to differentiate the different mediums and technologies utilized and how to leverage each – from social networking to blogging to twitter, etc. I go on to speak to some of the measurable (and immeasurable) impact of each of the technologies.

      Too much to put into a single post, for sure! This was about an hour long conversation. 🙂

      What I want to emphasize to my readers is that they have to start today… not have a ‘wait and see’ attitude. If you don’t, you could very well put the future of your organization at risk.

      Thanks Michael! You always provide insightful comments that add color to the topic. I really enjoy you and encourage everyone to visit your blog!

  2. 3
    • 4

      Hi Jayce! Yes, the Boston Globe was, in fact, one of my clients in the late 90’s and did a fine job at implementing database marketing techniques. They even utilized some retention analysis tools that I (and others) developed.

      Other newspapers, like the Toronto Globe and Mail, Houston Chronicle, San Francisco Chronicle, Chicago Suburban Newspapers, and the Detroit Press invested quite a bit into new technologies. I enjoyed working with each of them immensely!

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    • 6

      Michael,

      Perfect example. Sometimes folks ask me ‘when are we going to be done’ with our product development. I tell them not as long as we’re in business! Innovation requires leadership that recognizes that companies must continue to invest in innovation, or they will perish. It may take 100 years or more… but they’ll still perish.

      Sengoloa se monate!
      Doug

  4. 7

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