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Mokhoa oa ho theha khalendara ea papatso ea litaba tsa sechaba

74% ea barekisi ba bone an keketseho ea sephethephethe kamora ho qeta lihora tse 6 feela ka beke ho media oa sechaba le 78% ea bareki ba Amerika ba boletse mecha ea litaba ea sechaba e ama qeto ea bona ea theko. Ho ea ka Quicksprout, ho nts'etsapele khalendara ea litaba tsa sechaba ho tla thusa ho tsepamisa mohopolo leanong la hau la litaba tsa sechaba, ho fana ka lisebelisoa hantle, ho u thusa ho phatlalatsa ka mokhoa o ts'oanang, le ho hlophisa tsela eo u etsang le ho hlahisa litaba ka eona.

Khalendara ea litaba tsa kahisano e ka u thusa ho khothaletsa litaba tsa boleng bo holimo khafetsa, ho fokotsa nako eo ue senyang, le ho hlophisa le ho boloka litaba. Bona infographic ea Quicksprout, Lebaka Leo ka Lona U Hlokang Khalendara ea Litaba tsa Sechaba le Tsela ea ho e Etsa, bakeng sa lintlha tse ling tsa hore na hobaneng o hloka khalendara ea litaba tsa sechaba le maano a ho e etsa.

Re balateli ba bangata baHootsuite le bokhoni ba ho hlophisa lintlafatso tsa sechaba ka ho kenya bongata le ho sheba papatso ea rona ea litaba tsa sechaba ka pono ea bona ea khalendara:

Setšoantšo sena sa slideshow se hloka JavaScript.

O ka thowuni litempele tsa khalendara ea papatso ea litaba tsa sechaba le template e kentsang bongata ka kotloloho ho tlohaHootsuite 's blog. Re khothaletsa ntlafatso e ngoe le e ngoe ea papatso ea litaba tsa sechaba ho kenyelletsa tse latelang:

  1. Who - Ke ak'haonte efe kapa ke liakhaonte life tse ikarabellang ho phatlalatseng ntlafatso ea sechaba mme ke mang ea tla ikarabella ho araba likopo life kapa life?
  2. Eng - U tla ngola eng kapa u arolelane eng? Hopola hore litšoantšo le video li tla eketsa boitlamo le ho arolelana. Na u batlisisitse li-hashtag ho li kenyelletsa ho netefatsa hore u fihla ho bamameli ba pharalletseng le ba bohlokoa ho feta?
  3. Where - U arolelana ntlafatso hokae hona u tla ntlafatsa ntlafatso ea kanale eo u phatlalatsang ho eona joang?
  4. Neng - U tla ntlafatsa neng? Bakeng sa melaetsa e tsamaisoang ke ketsahalo, na u bala ho ea ka nako ho ea ketsahalong eo? Bakeng sa lintlafatso tsa bohlokoa, na u pheta lintlafatso hore bamameli ba hau ba li bone haeba ba hloloheloa lintlafatso tsa pele? O na le liketsahalo tse potolohang joaloka matsatsi a phomolo kapa likopano moo o hlokang ho phatlalatsa pele le nakong le kamora moo?
  5. Ke hobane'ng ha - o hloloheloang khafetsa, hobaneng o beha phatlalatso ena ea sechaba? Ho netefatsa hore o nahana ka hobaneng ho tla o thusa ho hopola ho bitsetsoa ketsong eo o lakatsang hore fan kapa molateli a e nke le hore na o tla lekanya katleho ea phatlalatso ea sechaba joang.
  6. Joang - leano le leng la bohlokoa le hlolohetsoeng… u tla khothaletsa ntjhafatso joang? O na le lenaneo la bobuelli bakeng sa bahiruoa kapa bareki ba ka le arolelanang? O na le tekanyetso ea papatso ea poso liteisheneng tsa sechaba moo litaba tsa sechaba li hloekisoang hangata (joalo ka Facebook)

Mokhoa oa ho theha khalendara ea papatso ea litaba tsa sechaba

Douglas Karr

Douglas Karr ke mothehi oa Martech Zone le setsebi se tsebahalang sa phetoho ya dijithale. Douglas o thusitse ho qala tse 'maloa tse atlehileng tse qalang tsa MarTech, o thusitse boitelong bo nepahetseng ba chelete e fetang $5 bilione ho reka le matsete a Martech, mme o ntse a tsoela pele ho qala sethala le lits'ebeletso tsa hae. Ke mothehi-'moho oa Highbridge, feme ea boeletsi ea phetoho ea dijithale. Douglas hape ke sengoli se hatisitsoeng sa tataiso ea Dummie le buka ea boetapele ba khoebo.

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