Infographic: 21 Lipalopalo tsa litaba tsa sechaba tseo limaraka tsohle li hlokang ho li tseba ka 2021

Lipalo-palo tsa litaba tsa sechaba Media infographic bakeng sa 2021

Ha ho pelaelo hore tšusumetso ea mecha ea litaba ea sechaba e le mocha oa papatso e eketseha selemo se seng le se seng. Liforomo tse ling lia hlaha, joalo ka TikTok, 'me tse ling li lula li ts'oana le Facebook, e lebisang phetohong e tsoelang pele ea boits'oaro ba bareki. Leha ho le joalo, ha lilemo li ntse li feta batho ba tloaetse lihlahisoa tse hlahisoang mecheng ea litaba tsa sechaba, kahoo barekisi ba hloka ho iqapela mekhoa e mecha ea ho atleha seteisheneng sena.

Ke kahoo ho beha leihlo mekhoeng ea morao-rao ho bohlokoa ho setsebi leha e le sefe sa papatso. Rona ka Tobetsa o nkile qeto ea ho o nolofaletsa mosebetsi ona mme a hlophisa infographic e nang le lintlha le lipalo-palo joalo ka mefuta e ratoang ea litaba lipulong tse fapaneng, boits'oaro ba bareki inthaneteng, papiso ea boitlamo lipulong tse fapaneng.

Lipalo-palo tsa Media Media tsa Sechaba:

  • Ka 2022, 84% ea litaba tsohle tse fumanehang mecheng ea litaba tsa sechaba li tla hlahisoa ho tsa video.
  • 51% ea lihlahisoa li se li ntse li le teng sebelisa livideo sebakeng sa litšoantšo ho Instagram.
  • 34% ea banna le 32% ea basali ba e batla livideo tse rutang.
  • 40% ea basebelisi ba ka thabela ho bona tse ling melatsoana e nang le mabitso.
  • Basebelisi ba 52% ba khetha ho shebella Li-video tsa metsotso e 5-6 ho latela sethala.

Lipalo-palo tsa litaba tsa litaba tsa sechaba:

  • 68% ea basebelisi ba fumana tse nang le mabitso a bora ebile ha a ipiletse.
  • 37% ea basebelisi ba litaba tsa sechaba ba tsamaisa phepelo eo ba e batlang litaba tse. 35% ea basebelisi ba e batlile boithabiso.
  • Memes li fetile emoji le li-GIF ka ho tsebahala 'me hona joale ke sesebelisoa sa mantlha sa puisano inthaneteng.
  • Likahare tse thabisang ke lebaka la 1 la ho sebelisa TikTok.

Lipalopalo tsa Bareki le Litaba tsa Bamameli:

  • 85% ea TikTok basebelisi le bona baa sebelisa Facebook, kapa 86% ea Twitter bamameli le bona ba mafolofolo ho Instagram.
  • Basebelisi ba 45% lefats'eng ka bophara ba na le monyetla oa ho batla lihlahisoa mecheng ea litaba tsa sechaba ho feta batla dienjini.
  • 87% ea basebelisi ba lumela hore litaba tsa sechaba li ba thusitse ho etsa qeto ea ho reka.
  • Basebelisi ba 55% ba na le reka thepa ka kotloloho mecha ea litaba ea sechaba.

Lipalo-palo tsa Tšusumetso ho Media ea Sechaba:

  • Chelete e 'ngoe le e' ngoe e sebelisitsoeng ho aha likamano le susumetsang e khutlisa karolelano ea $ 5.20.
  • 50% ea Twitter basebelisi ba kile ba reka ho hong kamora ho ikopanya le tweet ea mo susumetsang.
  • 71% ea basebelisi ba etsa liqeto tsa theko e ipapisitse le likhothaletso tse susumetsang liwebosaeteng.
  • Ba susumetsang ba nyane e bile le lipehelo tsa boitlamo ba 17.96% ho TikTok, 3.86% ho Instagram, le 1.63% ho YouTube, e hlahisang boitlamo bo bongata ho feta ba susumetsang Mega ba neng ba na le lipehelo tsa boitlamo ba 4.96% ho TikTok, 1.21% ho Instagram, le 0.37% ho YouTube.

Lipalopalo tsa sethala sa litaba tsa sechaba:

  • 37% ea basebelisi ba TikTok ba na le chelete ea lelapa ea $ 100k + selemo le selemo.
  • 70% ea bacha ba ts'epa YouTubers ba latela, ho feta batho ba bang ba tummeng.
  • 6 tsoa 10 Basebelisi ba YouTube ba na le monyetla oa ho latela likeletso tsa vlogger ho fapana le moamoheli kapa sebapali sefe kapa sefe sa TV.
  • Batho ba 80% ba thahasella sehlahisoa reka eona kamora ho shebella litlhahlobo ho YouTube.
  • Ka 2020, sekhahla sa boitlamo ka Instagram e eketsehile ka 6.4%. Ka nako e ts'oanang, palo ea lipehelo tse fepeloang ke Instagram ea fokotseha: lihlahisoa tse ngata li fetiselletse ho romelle lipale tse ling.

Mabapi le YouScan

Tobetsa ke sethala sa bohlale sa litaba tsa sechaba se tsamaisoang ke AI se nang le bokhoni ba ho tseba litšoantšo bo etelletseng pele indastering. Re thusa likhoebo ho sekaseka maikutlo a bareki, ho fumana leseli le ka laoloang le botumo ba lebitso.

lipalo-palo tsa litaba tsa sechaba 2021

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