SOCXO: Ho bapatsa ka bobuelli ka litheko tse thehiloeng ho ts'ebetso

socxo

E le karolo ea ponahalo ea Phatlalatso ea Phatlalatso, Papatso ea dijithale e se e le mokhoa o ratoang bakeng sa Brands ho fihlela le ho kopanya bamameli ba eona inthaneteng. Moetso o tloaelehileng oa Papatso ea dijithale o na le mots'oants'o oa Imeile, Patlo le Papatso ea Litaba tsa Sechaba 'me ho fihlela joale o sebelisitse mokhoa o hlophisitsoeng le o lefelloang oa ho theha le ho aba litaba tsa marang-rang inthaneteng.

Leha ho le joalo, ho bile le liphephetso le liphehisano mabapi le leano, ho lekanngoa, liphetho le ROI ea mokhoa oa mecha ea litaba o lefuoang oa papatso ea dijithale. ea ho sebelisana le basebelisi ba liteishene tsa litaba tsa sechaba.

Mokhoa o halalelang oa phihlello ea lihlahisoa tse lefelloeng kapa lipapatso mecheng ea litaba tsa sechaba e bile phephetso e sa feleng.

Ho totobetse hore, litaba tse hlahisoang ke basebelisi li fuoa bohlokoa ho feta lipapatso / lipapatso le litaba tse tsoang ho metsoalle, ba lelapa le lithaka li na le kamano le ts'ebetsong ke basebelisi ba liteishene tsa litaba tsa sechaba.

Ho ntlafatsa papatso ea litaba tsa sechaba ka babuelli ba tšepahalang ba Brand

Papatso ea bobuelli, mohopolo o ntseng o fetoha kapa ketsahalo ea papatso ea litaba, e ikemiselitse ho rarolla a mang a liphephetso tse boletsoeng kaholimo bakeng sa Brands. Bobuelli Papatso ke mocha o akaretsang oa papatso ea sechaba bakeng sa Brands ka bankakarolo ba eona.

Bobuelli Papatso ka liforomo tse kang SOCXO e fana ka mokhoa oa morao-rao oa ho bapatsa ka ho hlahisa marang-rang a litaba tsa sechaba bakeng sa likhoebo tse amohelang melao le ho etsisa boits'oaro ba litaba tsa sechaba ka har'a likhoebo.

Papatso ea bobuelli, ka mantsoe a bonolo, e nolofalletsa Brands ho:

  • Boikarabello ba ba amehang (basebetsi, alumnis, balekane, bareki le balateli) ba Brand
  • Curate 'me u ba fe mefuta e fapaneng ea tlhaiso-leseling e loketseng
  • Theha ts'epo, ho sebeletsa pepeneneng 'me ka bonolo u ba kenye letsoho joalo ka Babuelli ba Brand
  • Tsamaisa le ho holisa litaba tse joalo tsa Brand Relevant ho li-network tsa bona tsa sechaba le likhokahanyo
  • Ntlafatsa phihlello ea tlhaho le ho kenya letsoho ha litaba ho media oa sechaba
  • Eketsa boleng ba brand bo sa tšoareheng le boleng bo tšoarehang ba khoebo bakeng sa Brands

Melemo ea Khoebo ea Bobuelli

Connect

  • E hokela bankakarolo bohle (basebetsi, alumnis, balekane, bareki le balateli) ba Khampani ho webosaete e le 'ngoe, e atileng le sethala sa mehala ho hokahana le ho kenella le Brand kae kapa kae, nako efe kapa efe
  • E theha mocha oa puisano o tšepahalang le o hlakileng bakeng sa Khampani / Brand ka basebetsi ba eona ba kahare le kantle
  • E matlafatsa bahiruoa le balekane ho fumana tsebo ka mehato ea Likhamphani, mekhoa ea indasteri / mebaraka, tlhaiso-leseling ea tlholisano, tlhahiso le lits'ebeletso
  • E fana ka phihlello ea litaba tsa Brand ho latela matšolo a ho bapatsa, matšolo a mesebetsi, matšolo a lihlahisoa, li-blog, litaba tsa ho ithuta le tlhaiso-leseling e kantle ea mmaraka
  • E fetisetsa basebetsi ba eona ho hlahisa maikutlo le maikutlo a bona joalo ka boetapele ba mohopolo le litaba tsa tsebo

Fumella

  • E khothaletsa bahiruoa, balekane, bareki le balateli joalo ka Babuelli ba Brand ho holisa litaba ka marang-rang a bona a sechaba le puisano le ho ba ba susumetsang ba banyenyane ho Brand
  • E thusa ho hlahisa mabitso a basebetsi ba eona mecheng ea litaba tsa sechaba - lebitso la mohiruoa
  • E nolofalletsa merero ea ho rekisa sechaba, ho hira sechaba le ntlafatso ea lebitso ka babuelli

Etsa joalo

  • Mamela lipolelo tsa basebetsi, balekane ba litaba, maikutlo
  • E amohela, e bapala le ho putsa babuelli ba ho ts'ehetsa Brand
  • E ntlafatsa boitlamo ba basebetsi, ho boloka le ho khotsofala
  • E ntlafatsa moetlo oa sebaka sa mosebetsi le boitlamo ho lihlopha tsohle tsa khoebo

SOCXO e etsa see joang?

Sethala sa SOCXO

SOCXO e bile e mong oa ba qalileng ho kena le ho tseka ka matla tikolohong ea papatso ea litaba le bobuelli. Boholo ba liforomo tsa hajoale tsa sebaka sa Papatso ea Bobuelli li ntse li sebetsana feela le litlhoko tsa barekisi mabapi le kabo ea litaba kapa litlhoko tsa puisano tsa kahare tsa sebaka sa mosebetsi.

Leha ho le joalo, SOCXO e ikhetholotse ka ho khotsofatsa eseng feela litlhoko tsa barekisi K'hamphaning, e ba nolofalelitse le lihlopha tse ling tsa likhoebo tse kang PR, HR, Sales, Product le Boetapele ho tsoelapele ho buisana le bankakarolo ba bona ka lits'ebetso tse ngata tsa ho kenella le ho kenya letsoho ho boloka basebetsi ba hokahane le Brand le Khampani.

SOCXO e ikemiselitse ho fana ka nyehelo e bonolo le e khethollohileng hammoho le moreki ea matla oa ho palama le ho atleha tsamaisong ea ho kenya tšebetsong papatso le boitlamo ho Brand ka 'ngoe.

Ntle le ho thusa Likhamphani ho holisa Brand Content ea tsona ho Media Media ka babuelli ba tsona ba khoebo, SOCXO e thusa Likhamphani ho holisa Basebetsi ba tsona le ho iketsetsa mabitso ho Media Media hape.

SOCXO ke moetapele oa ho nts'etsapele mohopolo oa papatso ea babuelli India le motho ea sa tsoa kena naheng ea Amerika ka Li-Brands tse fetang 25 e le bareki nakong ea selemo se le seng sa ho qala tlhahiso ea eona ho 2017.

Likarolo tsa Lihlahisoa tsa SOCXO le Phapang

  • Popo le Boitsebiso Bakeng sa ho felisa phephetso e sa khaotseng ea ho theha le ho khetholla litaba tse ncha, SOCXO e fana ka bokhoni ba ho lata ka bo eona le ho phatlalatsa litaba tsa lebitso ho li-blog, maqephe a litaba tsa sechaba le liphepelo tse ling, ho sefa lintho tseo le ho eketsa likhothaletso tsa litaba.

Ho sibolloa ha litaba tsa SOCXO

  • Tekanyetso ea litaba le khatiso - Ka ho lekanyetsa litaba ka bohlale, Brands e ka netefatsa hore e latela melaoana ea puisano mme e fana ka litaba tse nepahetseng / tse nang le tsebo ho basebetsi ba eona, balekane le bareki. Batsamaisi ba Likateng ba ka ipehela li-filters hore li phatlalatse litaba ka boiketsetso ho basebelisi ba tsona ba sebelisa khalendara ea Boitsebiso le ho beha ho felloa ke nako ha litaba ho li tlosa shelefong. Babuelli ba basebelisi ba ka ipehela linako tsa ho arolelana litaba ka har'a maqephe a bona a Media Media.

Tekanyetso ea SOCXO

  • Gamification le Meputso - Papali e hahelletsoeng e fana ka lintlha tsa ts'ebetso ea mosebelisi sethaleng bakeng sa ho theha, ho phatlalatsa le ho arolelana litaba, ho kenella lits'ebetsong tsa kahare. Liboto tsa baetapele le li-Badges li nolofalletsa barekisi ho fana ka moputso le ho amohela babuelli ba mafolofolo le ho kenya letsoho ho buelleng lebitso le boitlamo. Tlhahiso ea moputso le karolo ea topollo ho lumella batsamaisi ho khothaletsa boitlamo ba mohiruoa ka litaba tsa lebitso.

Khokahano le Meputso ea SOCXO

  • Analytics le Engagement - Lintlha tse ikhethileng tsa li-analytics tse tsoang liteisheneng tsohle tsa litaba tsa sechaba ka litaba tsa litaba le ts'ebeliso ea basebelisi, ho kenyelletsa moloko o etelletseng pele, ho shebella maqephe, linako le metric ea tšebelisano. Tšebelisano-'moho le Google Analytics hammoho le tlaleho ea bohlokoa ho litaba tse tloaelehileng, litaba tse arolelanoeng ka ho fetisisa le li-tag tsa basebelisi tse sebetsang.

Tlaleho ea Bobuelli ba Basebetsi ba SOCXO

  • Lisebelisoa tsa mobile Mobile - SOCXO e fana ka lisebelisoa tse ikhethileng le tse ikhethileng tsa mobile ho Brand ka 'ngoe ho iketsetsa maikutlo a app bakeng sa Babuelli ba eona (Basebelisi)

 

Phapang ea li-SOCXO

Le ha libapali tse ling tsa sethala li shebana feela le ho arolelana litaba e le karolo ea bohlokoa ea sehlahisoa sa bona, tumelo e matla ea SOCXO ke hore basebetsi ba ikopantseng ke babuelli ba hloahloa. Ho fihlela moo, SOCXO e theha motsoako o hlophisitsoeng oa likarolo tse ekelitsoeng boleng ho khotsofatsa sepheo sa lipapatso tsa papatso.

Ntle le karolo ea mantlha ea ho arolelana le ho lekanya litaba tsa lebitso, SOCXO e fana ka mesebetsi e matla ea boitlamo ba basebetsi, likarolo tsa makenete tse etelletseng pele le tlhaiso-leseling e tsamaisoang ke data ho boloka babuelli ba lebitso ba hokahane le Brand le Platform ka Micro-Service Applications:

  • Li-SOCXO tse fumanehang ka mokhoa o ikhethileng oa lenane la litaba tse sebelisang mantsoe a bohlokoa a semantic li thusa ho lata le ho sefa lintho tse amanang le lebitso ka bo eona ho tsoa webong ka nako ea nnete - ka hona ho fokotsa boiteko ba ho batla litaba tse ncha letsatsi le leng le le leng
  • Likhetho tsa maikutlo le lipatlisiso tsa li-micro-apps li fana ka karolo ea nako ea nnete le maikutlo a sa khaotseng a tsoang ho babuelli
  • Tekanyo ea boiphihlelo ba basebetsi ho fumana leseli mabapi le boitlamo ba mohiruoa le khotsofalo
  • Khokahano le Sisteme ea Tsamaiso ea Litaba tsa ho Ithuta le li-CRM
  • Moloko oa Boetapele o Hahiloeng le li-plug-in tsa ho letsetsa liketso ho matlafatso ea litaba tsa mofuta / litaba tse nepahetseng libakeng tsa kantle
  • Ts'alo-morao le Tekanyo ea Masolo 'ohle a Moloko oa Baetapele
  • Tlhatlhobo ea kelello ea ts'ebelisano le mosebelisi le litaba ho iketsetsa litaba

Melemo ea SOCXO

Litheko tse thehiloeng ho SOCXO

SOCXO ke eona feela sethala sa thekiso ea bobuelli se fanang ka mofuta oa litheko tse thehiloeng ts'ebetsong, ho fapana le litheko tse thehiloeng ho basebelisi tse nkoang e le litšenyehelo tse ke keng tsa lekanngoa ke barekisi. Mohlala o ikhethileng oa li-SOCXO oa tefo ka karolelano o hokahane ka ho hlaka le ketsahalo e lebelletsoeng le sephetho sa boits'oaro ba mosebelisi sethaleng, e leng ho arolelana litaba tsa lebitso ho marang-rang a bona a Media Media.

Barekisi haesale ba amohela metric ea yuniti le litheko tsa ts'ebetso bakeng sa papatso ea litaba ho latela Litšenyehelo ka Pontšo, Litšenyehelo ka ho Tlanya le Litšenyehelo ho Moetapele jj. Mohlala oa litheko oa SOCXO o fana ka maemo ho lipapatso tsa lichelete ka litheko tse thehiloeng boleng, tse lumellang barekisi ho bona ROI le boleng tsoa SOCXO ho ea lipheo tsa bona tsa papatso ea bobuelli.

Litheko tsa SOCXO

Bobuelli joalo ka mohopolo le ts'ebetso ea ho bapatsa bo ikemiselitse ho bonahala haholo le ho ts'oaroa har'a Brands le Mekhatlo ka 2018. Bobuelli ba Papatso bo fumane sebaka sa bona sebakeng sa Papatso ea Lihlahisoa se hlahisitsoeng ho Imeile, Patlo le Papatso ea Litaba tsa Sechaba mme se tla bapala karolo ea bohlokoa joalo ka mocha o mong oa ho kenya letsoho, ho khothaletsa le ho holisa litaba ka mekhoa ea manyolo, e tšepahalang le e nepahetseng.

SOCXO, e nang le SaaS le sethala sa eona sa mobile, e ikemiselitse ho ts'ehetsa Brands ba ikemiselitseng ho e sebelisa.

Fumana Teko ea SOCXO ea Mahala

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