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Litloaelo tse holimo tsa Media Media tsa 2023

Khōlo ea thekiso ea mecha ea litaba ea sechaba le ho bapatsa ka har'a mekhatlo e bile boemong bo holimo lilemong tse 'maloa tse fetileng mme ho lebelletsoe hore e tla tsoela pele ho hola. Ha mecha ea litaba ea sechaba e ntse e fetoha le ho fetoha ha boitšoaro ba basebelisi, likhoebo li hlokomela bohlokoa ba ho kenyelletsa mecha ea litaba ea sechaba mekhoeng ea bona ea ho rekisa le ho bapatsa.

Kajeno ho na le basebelisi ba 4.76 bilione ea mecha ea litaba ea sechaba lefatšeng - e leng palo e lekanang le karolo ea 59.4 lekholong ea baahi bohle ba lefatše. Palo ea basebelisi ba mecha ea litaba ea sechaba lefatšeng ka bophara e eketsehile ka limilione tse 137 likhoeling tse 12 tse fetileng.

Tlaleho ea boitsebiso

Mabaka a mang a tlatsetsang kholong ena a kenyelletsa:

  • Ho eketsa tšebeliso ea litaba tsa sechaba: Kaha batho ba bangata ba sebelisa mecha ea litaba ea sechaba lefatšeng ka bophara, likhoebo li bona liforomo tsena e le liteishene tsa bohlokoa tsa ho fihlella le ho hohela bamameli ba tsona.
  • Tsepamisa maikutlo ho tšebelisano ea bareki le ho iketsetsa motho ka mong: Mecha ea litaba ea sechaba e lumella likhoebo ho sebelisana ka kotloloho le bareki, ho fana ka litaba tsa motho ka mong, le ho matlafatsa likamano. Sena se thusa mekhatlo ho theha botšepehi ba brand, ho eketsa ho boloka bareki, le ho tsamaisa thekiso.
  • Fetohela khoebong ea sechaba: Li-platform tse kang Instagram, Facebook, le Pinterest li hlahisitse likarolo tsa ho reka tse nolofalletsang basebelisi ho fumana le ho reka lihlahisoa ka ho toba ka har'a lisebelisoa. Likarolo tsena li entse hore mecha ea litaba ea sechaba e be karolo ea bohlokoa leetong la bareki, ho tloha ho sibolloa ha sehlahisoa ho isa ho ho reka.
  • Ho hlaha ha liforomo le lifomate tse ncha: Ho phahama ha li-platform tse kang TikTok le ho tuma ha litaba tsa video tsa mofuta o mokhuts'oane ho thehile menyetla e mecha ea hore barekisi ba hohele bamameli le ho etsa thekiso.
  • Influencer marketing: Mekhatlo e mengata e amohetse papatso e nang le tšusumetso e le mokhoa o theko e tlaase le oa 'nete oa ho fihlela batho bao e ba lebelletseng, e sebelisana le ba susumetsang ba banyenyane le ba nano ho khothaletsa lihlahisoa le lits'ebeletso tsa bona.
  • Maikutlo a ntlafetseng le analytics: Mecha ea litaba ea sechaba e fana ka likhetho tse tsoetseng pele tsa ho shebisisa le lisebelisoa tsa tlhahlobo, tse nolofalletsang likhoebo ho fihlela likarolo tse itseng tsa bamameli le ho lekanya katleho ea matšolo a bona. Sena se lumella mekhatlo ho ntlafatsa maano a eona a ho bapatsa le ho aba lisebelisoa tsa eona ka mokhoa o atlehileng haholoanyane.

Ha ho nahanoa ka lintlha tsena, ho hlakile hore thekiso le mebaraka ea litaba tsa sechaba li tla tsoela pele ho hola ha mekhatlo e hlokomela bohlokoa ba ho sebelisa sethala sena ho fihlela le ho hohela bamameli ba bona, thekiso ea thekiso le ho khothaletsa bots'epehi ba mofuta. Ha mekhoa ea mecha ea litaba ea sechaba le boits'oaro ba basebelisi bo ntse bo tsoela pele ho fetoha, likhoebo tse lulang li le matla le tse ikamahanyang le maano a tsona ho sebelisa liphetoho tsena li tla ba boemong bo botle ba ho atleha maemong a tlholisano a ntseng a eketseha.

Mekhoa e 10 ea Mecha ea Sechaba ea 2023

Ha mecha ea litaba ea sechaba e ntse e tsoela pele ho fetoha, lihlahisoa li hloka ho fetola maano a tsona ho lula pele ho papali. Ho tloha TikTok SEO ho Metaverse, Creatopy e thehile infographic ena, 10 Social Media Trends bakeng sa 2023, ho bontša mekhoa e tla bōpa leano la hau la litaba tsa sechaba. Tse leshome tse holimo ke tsena:

  1. TikTok SEO: le Gen Zers ha re fetohela ho TikTok ho batla, barekisi ba lokela ho ntlafatsa litaba tsa bona bakeng sa maqephe a sephetho sa lipatlisiso tsa TikTok, ho ntlafatsa ponahalo ho TikTok le… qetellong le Google.

Lithutong tsa rona, hoo e batlang e le 40% ea bacha, ha ba batla sebaka sa lijo tsa mots'eare, ha ba ee ho Google Maps kapa Search. Ba ea ho TikTok kapa Instagram.

Prabhakar Raghavan, SVP ea Tsebo le Litaba tsa Google
dessyecik TechCrunch
  1. Brands e le baqapi: Joalo ka ha li-algorithms li etelletsa boitlamo pele, li-brand li tlameha ho nka mokhoa oa boqapi le o hohelang ho theheng litaba.
  2. Taolo ea video e khuts'oane: Video ea mofuta o mokhuts'oane e behiloe ho ba naleli ea maano a litaba tsa sechaba ka 2023, TikTok e etelletse pele liqoso le li-platform tse ling tse batlang karolo ea ketso.

Bareki ba nka livideo tsa mofuta o mokhuts'oane e le tse hohelang makhetlo a 2.5 ho feta livideo tsa mofuta o molelele. 66% ea bareki e tlaleha hore video e khuts'oane ke ea mofuta o hohelang haholo oa litaba tsa litaba tsa sechaba ka 2022, ho tloha ho 50% ka 2020.

Hlahisa Sechaba
  1. Lipina le melumo ea vaerase: Lihlahisoa li ka sebelisa melumo e ntseng e tsoela pele kapa ea iketsetsa ea tsona, joalo ka ha ho bonts'itsoe ke HBO's negroni sbagliato #houseofthedragon drink phenomenon.
  2. Lihlopha tsa Niche: Brands e lokela ho aha le ho holisa sechaba sa niche ho potoloha lithahasello tse arolelanoang, ho fana ka boleng le ho theha maqhama a matla le baetapele le bareki.
  3. Likahare tsa ho tobetsa ho se ho letho: Litaba tsa matsoalloa tse sa hlokeng ts'ebetso ea mosebelisi li etelletsoa pele ke li-algorithms tsa litaba tsa sechaba, ho etsa hore litaba tsa ho tobetsa zero e be leano le bohlale.
  4. Litšebelisano tse nyane le nano-influencer: Lits'usumetso tse nyane li fana ka bonnete le boitlamo bo eketsehileng ka theko e tlase, e leng se etsang hore e be khetho e khahlang bakeng sa mabitso.

Li-Nano-influencers tse nang le balateli ba ka tlase ho 5,000 li na le litekanyetso tse phahameng ka ho fetisisa tsa ho kopanela (5%). Sena se bonahala se fokotseha ha palo ea balateli e ntse e phahama ho fihlela e fihla boemong ba batho ba tummeng (1.6%). Hoo e ka bang halofo (47.3%) ea ba susumetsang ke li-micro-influencers tse nang le balateli ba 5,000-20,000 sethaleng sa bona se seholo sa litaba tsa sechaba.

MarketSplash
  1. Litaba tse amanang le lekunutu: Ha bareki ba ntse ba ameha haholo ka boinotši ba data, barekisi ba tlameha ho fumana litsela tsa ho bokella le ho sebelisa lintlha tsa botho.
  2. Boiphihlelo ba bareki ho mecha ea litaba ea sechaba: Lihlahisoa li lokela ho etelletsa pele boiphihlelo ba bareki mecheng ea litaba tsa sechaba, li sebelisa lisebelisoa tse kang li-chatbots ho tsamaisa puisano le ho ntlafatsa likamano.
  3. Metaverse: Joalo ka nnete ea sebele (VR) e fumana matla, barekisi ba lokela ho hlahloba menyetla e mecha ea ho phahamisoa le ho kenya letsoho ho metaverse, sebaka se hlahang sa dijithale.

Mmaraka oa lefats'e oa metaverse o ne o nkoa e le $ 100.27 bilione ka 2022 mme ho nahanoa hore o tla holisa $ 1,527.55 bilione ka 2029, ka nako e telele. CAGR ho tse 47.6%

Litlhahiso tsa Khoebo ea Fortune

Mokhoa oa ho Kenyelletsa Mekhoa ena ea Mecha ea Sechaba

Ho sebelisa mekhoa e holimo ea litaba tsa sechaba ka 2023, barekisi ba lokela ho nahana ka likeletso tse latelang:

  • Amohela TikTok SEO: Etsa lipatlisiso 'me u sebelise li-hashtag le mantsoe a bohlokoa ho ntlafatsa ho fumaneha ha litaba tsa hau ho TikTok. Joalo ka ha o etsa ntlafatso ea enjine ea ho batla (SEO) sebakeng sa hau sa marang-rang, o lokela ho ntlafatsa ho batla ho TikTok. Ntlafatsa bohlokoa li-hashtag, mantsoe a sehlooho, litlhaloso le litlhaloso tsa video ho eketsa menyetla ea hau ea ho hlaha maqepheng a mabeli a sephetho sa lipatlisiso tsa TikTok.
  • Amohela mohopolo oa moetsi: Tsepamisa maikutlo ho theheng litaba tse hohelang, tsa 'nete, le tsa boleng bo holimo tse amanang le bamameli ba hau. Ithute ka baetsi ba atlehileng 'me u ithute ho tsoa maanong a bona a ho ntlafatsa marang-rang a marang-rang a lebitso la hau.
  • Tsetela ka litaba tsa video tsa mofuta o mokhuts'oane: Theha leano la litaba le kenyelletsang livideo tsa mofuta o mokhuts'oane ho li-platform tse kang TikTok, Instagram Reels, le Shorts tsa YouTube. Etsa hore livideo tsa hau li be le pono e khahlehang, tse rutang, le tse arolelanoang ho eketsa boitlamo le ho fihlella. Litaba tse monate mona ke hore lisebelisoa tsa sejoale-joale tsa ho hlophisa livideo li se li kenyelletsa lisebelisoa tsa ho hlophisa livideo tse otlolohileng le tse otlolohileng tse ka fokotsang boiteko bo hlokahalang ba ho phatlalatsa livideo tsa hau.
  • Matlafatsa lipina le melumo ea vaerase: Kenyelletsa lipina kapa melumo e tsebahalang ho litaba tsa hau ho eketsa ho arolelana le bohlokoa ba tsona. Ntle le moo, iketsetsa molumo oa lebitso kapa jingle ho etsa hore litaba tsa hau li hlahelle.
  • Theha le ho kenya letsoho lichabeng tsa niche: Hlalosa lithahasello tsa bamameli ba hau 'me u thehe litaba tse lumellanang le litlhoko tsa bona. Theha sechaba sa niche sethaleng joalo ka Lihlopha tsa Facebook or Khahlano, moo o ka fanang ka boleng le ho khothaletsa likamano tse matla le bamameli ba hau.
  • Sebelisa litaba tsa ho tobetsa zero: Theha litaba tse fanang ka tlhaiso-leseling kapele le ka bokhuts'oane, ntle le tlhoko ea ts'ebetso ea mosebelisi. Sebelisa liforomo tse kang li-post tsa carousel, infographics, kapa malebela a potlakileng ho arolelana tlhahisoleseling ea bohlokoa ka tlhaho mecheng ea litaba tsa sechaba.
  • Sebelisana 'moho le li-micro le nano-influencers: Hlalosa ba susumetsang ba ikamahanyang le boleng ba lebitso la hau mme ba na le litheko tse phahameng tsa boitlamo. Theha litšebelisano tse kenyelletsang litumellano tsa 'nete, litaba tse tšehelitsoeng, kapa litaba tse entsoeng ka kopanelo ho eketsa ts'epo le phihlello. Li-platform tsa papatso tsa Influencer li ka u thusa ho tseba le ho sebelisana le batho bana.
  • Beha lekunutu la data pele: Eba pepenene mabapi le pokello ea lintlha tsa hau le mekhoa ea ts'ebeliso, 'me u netefatse hore o latela melao e amehang ea lekunutu. Fana ka liphihlelo tsa hau ka mecha ea puisano e tobileng joalo ka lengolo-tsoibila kapa chatbots, moo basebelisi ba arolelanang lintlha tsa bona ka boithatelo.
  • Ntlafatsa boiphihlelo ba bareki (CX): Sebelisa mecha ea litaba ea sechaba e le mocha oa tšehetso ea bareki ka ho araba maikutlo, melaetsa le maikutlo kapele. Kenya ts'ebetsong li-chatbots ho thusa bareki le ho bokella maikutlo a bohlokoa ho ntlafatsa lihlahisoa kapa litšebeletso tsa hau.
  • Hlahloba metaverse: Lula u tseba ka ntšetso-pele ea metaverse 'me u batle menyetla ea ho phahamisa lebitso la hau libakeng tse fumanehang. Nahana ka ho theha matlotlo a tsebahalang a dijithale, ho tšehetsa liketsahalo tsa sebele, kapa ho sebelisana le batho ba susumetsang metaverse ho eketsa ponahalo le boikopanyo.

Ka ho fetola leano la hau la ho bapatsa ho latela mekhoa ena, u ka lula u le ka pele ho mothinya 'me u fihlele le ho ikopanya le bamameli ba hau molemong oa mecha ea litaba ea sechaba e lulang e fetoha.

Mecha ea litaba ea sechaba 2023

Douglas Karr

Douglas Karr ke CMO ea Bula LITLHAKISO le mothehi oa Martech Zone. Douglas o thusitse batho ba bangata ba atlehileng ho qala ka MarTech, o thusitse boitelong bo nepahetseng ba chelete e fetang $5 bilione ho reka le matsete a Martech, mme o ntse a tsoela pele ho thusa lik'hamphani ho kenya ts'ebetsong le ho iketsetsa maano a bona a ho rekisa le ho bapatsa. Douglas ke setsebi le sebui sa MarTech se tsebahalang lefatšeng ka bophara. Douglas hape ke sengoli se hatisitsoeng sa tataiso ea Dummie le buka ea boetapele ba khoebo.

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