2020
Martech Zone lingoliloeng tse tšoailoeng 2020:
-
Batla Ho Batla
Litsela tse 3 tsa Papatso ea Organic e ka U Thusang ho Sebelisa Tekanyetso ea Hao Haholo ka 2022
Litekanyetso tsa mebaraka li theohetse ho rekoto e tlase ea 6% ea lekeno la k'hamphani ka 2021, ho theoha ho 11% ka 2020. Gartner, The Annual CMO Spend Survey 2021 Ka litebello tse phahameng ho feta leha e le neng pele, joale ke nako ea hore barekisi ba ntlafatse tšebeliso ea bona ea chelete le ho otlolla chelete ea bona. lidolara. Ha lik'hamphani li fana ka lisebelisoa tse fokolang ho bapatsa - empa li ntse li batla puseletso e phahameng ho ROI - ha e ...
-
Khoebo ea Khoebo le Retail
Mekhoa ea mekhoa e mengata ea khoebo ea E-commerce bakeng sa Nako ea Phomolo e Fetohang
Mohopolo oa Black Friday le Cyber Monday joalo ka letsatsi le le leng la blitz o fetohile selemong sena, joalo ka ha barekisi ba baholo ba phatlalalitse lipehelo tsa Black Friday le Cyber Monday khoeling eohle ea Pulungoana. Ka lebaka leo, e se e fokotsehile mabapi le ho hatella konteraka ea letsatsi le le leng ka har'a inbox e seng e tletse, le ho feta mabapi le ho aha leano la nako e telele le likamano le…
-
Khoebo ea Khoebo le Retail
Infographic: Mekhoa e mecha e ntse e hlaha ho khanna kholo ea thekiso ka lipapatso tsa Google
Thutong ea eona ea bone ea selemo le selemo mabapi le tšebetso ea indasteri ea mabenkele ho Lipapatso tsa Google, Sidecar e khothaletsa barekisi ba e-commerce ho nahana bocha maano a bona mme ba fumane sebaka se sesoeu. Khamphani e phatlalalitse lipatlisiso tlalehong ea eona ea 2020 Benchmarks Report: Google Ads in Retail, thuto e felletseng mabapi le ts'ebetso ea lefapha la thekiso ho Lipapatso tsa Google. Liphuputso tsa Sidecar li bonts'a lithuto tsa bohlokoa tseo barekisi ba ka li nahanang ho pholletsa le 2020, haholo-holo…
-
Marketing Content
Mekhoa e Mehlano ea Papatso CMOs E Lokela ho Etsa Ka 2020
Hobaneng Katleho e ipapisitse le leano le khopisang. Leha ho ntse ho putlama likhakanyo tsa lichelete, li-CMO li ntse li na le tšepo mabapi le bokhoni ba tsona ba ho fihlela lipheo tsa bona ka 2020 ho latela Patlisiso ea selemo le selemo ea Gartner ea 2019-2020 CMO Spend. Empa tšepo ntle le ho nka khato ha e na thuso 'me li-CMO tse ngata li ka' na tsa hlōleha ho rera linako tse thata tse tlang. Li-CMO li potlakile hona joale ho feta kamoo li neng li le ka teng nakong e fetileng…