Bonobos
Martech Zone lingoliloeng tse tšoailoeng Bonobos:
-
Khoebo ea Khoebo le Retail
Hobaneng ha Direct ho Brands ea bareki e se e qala ho aha mabenkele a litene le seretse
Mokhoa o motle oa hore li-brand li fane ka litumellano tse khahlang ho bareki ke ka ho khaola li-intermediaries. Ho fokotseha ho fokolang, ho fokotsa litšenyehelo tsa ho reka bakeng sa bareki. Ha ho na tharollo e betere ea ho etsa sena ho feta ho hokahana le bareki ka Marang-rang. Ka basebelisi ba li-smartphone ba limilione tse likete tse 2.53 le limilione tsa likhomphutha tsa motho ka mong, le mabenkele a li-eCommerce a limilione tse 12-24, bareki…
-
Khoebo ea Khoebo le Retail
Mekhoa ea "Art of War" ea Sesole ke Tsela e Latelang ea ho Rekisa 'Maraka
Tlholisano ea mabenkele e matla matsatsing ana. Ka libapali tse kholo joalo ka Amazon e laolang e-commerce, lik'hamphani tse ngata li sokola ho tiisa maemo a tsona 'marakeng. Bahoebi ba ka sehloohong lik'hamphaning tse phahameng ka ho fetisisa tsa e-commerce lefatšeng ha ba lule ka thōko feela ka tšepo ea hore lihlahisoa tsa bona li tla atleha. Ba sebelisa maano le maqheka a sesole sa Art of War ho sutumelletsa lihlahisoa tsa bona ka pele ho sera.…