A demand-side platform (DSP) ke tharollo ea software e lumellang babapatsi le barekisi ho reka lethathamo la lipapatso tsa dijithale ho fapanyetsana lipapatso tse fapaneng, marang-rang le bahatisi ka nako ea nnete, ba sebelisa sebopeho se le seng. E nolofatsa mokhoa oa ho reka mecha ea litaba le ho thusa baphatlalatsi ho lebisa tlhokomelo ho batho ba itseng ka katleho. Ho utloisisa hore na DSP ke eng le hore na e kena joang lenaneong la ho reka lipapatso…