Cookieless
Martech Zone lingoliloeng tse tšoailoeng ho se phehe:
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Theknoloji ea Papatso
Angelina LugovaJan 9, 2024
Boprofeta ba 2024: Ke Eng e Fetohileng ho AdTech Hona E Tla Ama Papatso Joang Selemong see?
2024 e fihlile, e tlisitse maqhubu a macha a tebello le tšepo mabapi le boemo ba AdTech. Ho tloha ho tšusumetso e matla ea bohlale ba maiketsetso (AI) ho ea ho lintoa tsa mofuta o nang le li-ad blockers - selemong sena se fetileng ho ne ho tletse liketsahalo. Re bone kamoo litloaelo li hlahileng le ho shoa, ntoa ea matla lipakeng tsa bahatisi ba marang-rang ba bulehileng le lirapa tse ahelletsoeng ka marako, kholo e makatsang…
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Li-CRM le Li-Platform tsa Data
Peter IbarraJun 22, 2023
Ho oa ha Lipolanete tsa Tsamaiso ea Lintlha (DMPs)
Re nakong eo ho eona boinotši bo leng bohlokoa ho bareki ho feta neng kapa neng, 'me li-cookie lia tsoa. Phetoho ena e sisinya lintho ho bohle ba indastering ea papatso. 77% ea batho ba indasteri le 75% ea baphatlalatsi ba re ba itokiselitse lefatše le se nang li-cookies le li-identifiers. IAB, State of Data Empa liketso li bua ho feta mantsoe. Babapatsi...
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Litlhahlobo le Teko
Greg WaltourDec 22, 2022
Google Analytics 4: Seo Barekisi ba Lokelang ho se Tseba… Le ho Etsa… Kajeno!
Ka la 1 Phupu 2023, thepa e tloaelehileng ea Universal Analytics (UA) e tla emisa ho sebetsana le data mme basebelisi ba Google Analytics ba eletsoa hore ba fallele ho Google Analytics 4 (GA4). Ho bohlokoa hore hang-hang u kopanye Google Analytics 4 le sebaka sa hau sa marang-rang, leha ho le joalo, e le hore u be le lintlha tsa nalane ka Phupu! Google Analytics 4 ke Eng? Ena ke potso e ntseng e tuka ho…
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Theknoloji ea Papatso
Paul BrennerMar 8, 2022
Hobaneng ha Audio Out-Of-Home (AOOH) e ka Thusa ho Etsa Phetoho hole le Li-cookie tsa Mokha oa Boraro
Re tsebile nakoana hore nkho ea mokha oa boraro e ke ke ea lula e tletse nako e telele. Likhoutu tse nyane tse lulang ho libatli tsa rona li na le matla a ho nka lithane tsa tlhaiso-leseling ea hau. Li thusa barekisi ho latela boitšoaro ba batho ba inthaneteng le ho fumana kutloisiso e betere ea bareki ba hajoale le bao e ka bang bareki ba etelang liwebosaete tsa marang-rang. Ba boetse ba thusa barekisi - le…
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Theknoloji ea Papatso
Albert NietoSep 29, 2021
Ho bapatsa ka moelelo ho ka re thusa joang ho itokisetsa bokamoso bo se nang bophelo?
Google haufinyane tjena e phatlalalitse hore e liehisa merero ea eona ea ho tlosa li-cookie tsa motho oa boraro ho sebatli sa Chrome ho fihlela 2023, selemo hamorao ho feta kamoo e neng e rerile qalong. Leha ho le joalo, leha phatlalatso e kanna ea utloahala e le mohato o khutlela morao ntoeng ea boinotšing ba bareki, indasteri e pharalletseng e ntse e tsoela pele ka merero ea ho nyenyefatsa ts'ebeliso ea li-cookies tsa mokha oa boraro. Apole…