Jen Grant
Martech Zone lingoliloeng tse tšoailoeng Jen Grant:
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Litlhahlobo le Teko
Liphoso tse 7 tseo u tla li etsa ha u bapatsa
Ho latela Gartner, likhakanyo tsa lichelete tsa CMO lia fokotseha ha barekisi ba ntse ba sokola ka kholo ea lichelete. Ka tlhahlobo e kholo ea matsete a bona ho feta leha e le neng pele, li-CMO li tlameha ho utloisisa hore na ho sebetsa eng, ke eng e sa sebetseng, le moo ba ka sebelisang dolara ea bona e latelang ho tsoela pele ho ntlafatsa phello ea bona khoebong. Kena Marketing Performance Management (MPM). Marketing Performance Management ke eng? MPM ke…