Khutlela ho Investment
Martech Zone lingoliloeng tse tšoailoeng khutla ka tsetelo:
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Khoebo ea Khoebo le Retail
Bridget RassellMar 20, 2024
Ho Khetha Motlatsi oa Theknoloji ea Thekiso ea Thekiso ea Thekiso: Lintlha tsa bohlokoa
Nakong ea hajoale e matla ea dijithale, theknoloji ea ho bapatsa e fetohile letlotlo la bohlokoa bakeng sa likhoebo tse mafapheng a fapaneng, haholo indastering ea tlholisano le e fetohang ka potlako indastering ea mabenkele. Ka boits'oaro bo lulang bo fetoha ba bareki le maemo a ntseng a eketseha a tlholisano, ho hlakile hore ho ba le software e nepahetseng ea ho bapatsa ho ka etsa kapa ho senya katleho ea…
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Phatlalatso ea Phatlalatso le Khoebo ea Influencer
Douglas KarrFeb 29, 2024
Mekhoa ea Papatso ea Influencer: Litsebi li Senola Tsoelo-pele ea Leano le Lintlha tsa Bohlokoa tsa 2024.
Influencer marketing ke e 'ngoe ea liindasteri tse fetohang ka potlako kaha hape ke e' ngoe ea tsa sejoale-joale. Hape - e 'ngoe ea tse ntseng li hōla kamehla. Selemong se fetileng indasteri e fihlile ho $ 21.1 limilione tse likete, ho tloha ho $ 16.4 limilione tse likete selemong se fetileng. Katoloso e eketsehileng e lebelletsoe ka 2024, 'me lihlahisoa li tseba hore sena ke' nete: ba bangata ba fana ka…
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Koetliso ea Thekiso le Papatso
Douglas KarrDec 21, 2023
Mokhoa oa ho Ngola Moralo oa Hao oa Papatso oa 2024
Ha ho lokisetsoa selemo se secha, lik'hamphani li lokela ho nahana ka ho hokahanya le ho rera merero e fapaneng ea ho bapatsa ho fihlela bamameli ba bona le ho fihlela sepheo sa bona sa khoebo ka katleho. Mofuta o mong le o mong oa moralo oa papatso o na le tsepamiso le maano a ona a ikhethang. Lipatlisiso tsa Moralo oa Lipapatso Ho itokisetsa ho ngola moralo oa ho bapatsa, ho kenyelletsa Leeto la Agile Marketing ke la bohlokoa. Leeto lena le na le mekhahlelo e mehlano:…
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Phatlalatso ea Phatlalatso le Khoebo ea Influencer
Douglas KarrDec 4, 2023
Ho lekanya ROI ea Mecha ea Sechaba: Litlhaloso le Mekhoa
Haeba u ne u mpotsa lilemong tse leshome tse fetileng hore na lik'hamphani li lokela ho tsetela kapa che ho mebaraka ea mecha ea litaba ea sechaba, nka be ke boletse ka ho hlaka e. Ha mecha ea litaba ea sechaba e qala ho tsebahala, ho ne ho se na li-algorithms tse rarahaneng le mananeo a matla a papatso sethaleng. Mecha ea litaba ea sechaba e ne e le tekano lipakeng tsa bahlolisani ba nang le likhakanyo tse kholo tsa lichelete le likhoebo tse nyane tse neng li sebeletsa bareki ba bona hantle. Ya setjhaba...
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Theknoloji ea Papatso
Douglas KarrNov 29, 2023
The Google Ads Auction E sebetsa Joang? (E nchafalitsoe ka 2023)
Lipapatso tsa Google li sebetsa ho sistimi ea fantisi, e etsahalang nako le nako ha mosebelisi a batla. Ho utloisisa hore na e sebetsa joang, ho bohlokoa ho arola ts'ebetso ka likarolo tsa bohlokoa: Mantsoe a bohlokoa: Baphatlalatsi ba khetha mantsoe a bohlokoa ao ba batlang ho a bitsa. Ana ke mabitso a marang-rang, mabitso a lik'hamphani, mantsoe kapa lipoleloana tse amanang le khoebo ea bona tseo ba lumelang hore basebelisi ba tla li ngola…
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Email Marketing & Automation
Roman VasylenkoNov 5, 2023
Ho Decoding Marketing Automation Tools: Mokhoa oa ho khetha se nepahetseng bakeng sa Khamphani ea Hau
Liphetoho tse kholo tsa moruo, litlhoko tse fetohang tsa bareki, le ho fetola lintho tse tlang pele bophelong ba tsona li baka mathata ha ho tluoa tabeng ea ho holisa khoebo. Sena se hlahisa potso e latelang: Lik'hamphani li ka itšireletsa joang litšokelong tsee ha li ntse li khanna thekiso, li buisana le bamameli, 'me li hlaha e le libapali tsa bohlokoa? Karabo e 'ngoe ke mebaraka ea boiketsetso. Mekhatlo e itšetlehileng ka boiketsetso e paka keketseho ea sekhahla sa phetoho…
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Papatso ea mehala ea thekeng le ea Letlapa
Douglas KarrOct 28, 2023
E Hloka Eng Ho Fumana ROI e Ntle ho App Mobile?
Ho nts'etsapele, ho bapatsa le ho netefatsa katleho ea ts'ebeliso ea mehala ke mosebetsi o nang le likarolo tse ngata o hlahisang mathata a ikhethang. Ha re hlahlobe hore na ke eng e khethollang nts'etsopele ea lisebelisoa tsa mehala le hore na lik'hamphani li ka eketsa Return on Investment (ROI) joang lits'ebetsong tsena. Mathata a Ikhethileng a Nts'etsopele ea Mobile App Mobile e fana ka liphephetso tse ikhethileng, tse e khethollang ho merero e meng ea software.…
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Koetliso ea Thekiso le Papatso
Douglas KarrSep 3, 2023
Hobaneng ha Likhoebo tse Nyenyane le Likhōlo tse Phahameng li Lokela ho Liehisa ho hira Mosebeletsi oa Tsona oa Pele oa Lipapatso le ho Sebelisana le Khoebo e le Mofani oa Ts'ebeletso (MaaS)
Ha likhoebo tse qalang le likhoebo tse nyane li ntse li eketseha 'me li atleha, li tobane le qeto ea bohlokoahali: Na ba lokela ho hira mosebeletsi oa thekiso ea ka tlung kapa ho sebelisana le setsi sa setso sa papatso? Leha ho ba le mosebeletsi ea inehetseng ho etella pele tlhokomeliso, tlhahiso e etellang pele, li-upsells, le ho bolokoa ho ka bonahala ho khahla, hangata ha e fihlelle litebello. Ho sebelisana le setsi ho ka fana ka phomolo ka ho aha…
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Theknoloji ea Papatso
Douglas KarrJun 17, 2023
Adtech Nolofalitsoe: Tataiso e Felletseng bakeng sa Litsebi tsa Khoebo
Sebakeng sa hajoale sa papatso ea dijithale, theknoloji ea papatso, kapa Adtech, e se e le buzzword. E akaretsa lisebelisoa le lisebelisoa tseo baphatlalatsi, mekhatlo le bahatisi ba li sebelisang ho rala, ho kenya ts'ebetsong le ho laola matšolo a papatso ea dijithale. Tataiso ena e ikemiselitse ho hlakisa Adtech le litlamorao tsa eona mehleng ea bohlale ba maiketsetso (AI), e arotsoeng ka mekhahlelo e mehlano ea bohlokoa ka ho ikamahanya le mantsoe a indasteri. Ke eng…
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Papatso ea mehala ea thekeng le ea Letlapa
Jen GoldJun 16, 2023
Ho notlolla ho nepahala le temohisiso: Melemo ea Limmaraka tse ikemetseng
E ka rata kapa che, barekisi ba tlameha ho tloaela mohopolo oa bokamoso bo se nang cookie, post-Mobile Ad ID (MAID) - mme ba ntlafatse maano a macha ka nepo. Mekhoa e tloaelehileng ea ho shebana le bamameli e fetoha ea khale ka potlako kaha linatla tsa theknoloji tse kang Google le Apple li arabela khatellong ea bareki le ea taolo ea ho matlafatsa boinotši ba basebelisi. Ho theoha ha cookie ho Chrome ho atametse ha Apple e ntse e tsoela pele…