Letšoao la Ts'ebetso ea Bohlokoa
Martech Zone lingoliloeng tse tšoailoeng likarolo tsa bohlokoa tsa ts'ebetso:
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Khoebo ea Khoebo le Retail
Bridget RassellMar 20, 2024
Ho Khetha Motlatsi oa Theknoloji ea Thekiso ea Thekiso ea Thekiso: Lintlha tsa bohlokoa
Nakong ea hajoale e matla ea dijithale, theknoloji ea ho bapatsa e fetohile letlotlo la bohlokoa bakeng sa likhoebo tse mafapheng a fapaneng, haholo indastering ea tlholisano le e fetohang ka potlako indastering ea mabenkele. Ka boits'oaro bo lulang bo fetoha ba bareki le maemo a ntseng a eketseha a tlholisano, ho hlakile hore ho ba le software e nepahetseng ea ho bapatsa ho ka etsa kapa ho senya katleho ea…
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Bohlale ba maiketsetso
Rebecca JonesMar 12, 2024
Phetolela Papatso ka AI: Leano la 'mapa oa litsela
Mehla ea dijithale e fetotse haholo mokhoa oa ho bapatsa. Ha indasteri e se e fetohetse ho li-platform tsa dijithale, barekisi joale ba tobane le mosebetsi o boima oa ho laola palo e sa lebelloang ea data, ho utloisisa boitšoaro bo fetohang ka potlako ba bareki, le ho fana ka litaba tsa motho ka mong. Ho feta moo, tebello ea bareki ba sejoale-joale bakeng sa liphihlelo tse ikhethang e eketsa ho rarahana, ho hloka hore barekisi ba iketsetse litaba le matšolo a fapaneng…
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Likamano tsa sechaba
Douglas KarrSep 11, 2023
Leano la Likamano tsa Sechaba le shebahala Joang ka 2023?
Poleloana likamano tsa sechaba (PR) e simolohile mathoasong a lekholo la bo20 la lilemo. E bile karabelo tlhokahalong ea mekhatlo, likhoebo le batho ka bomong ho laola le ho ntlafatsa likamano tsa bona le sechaba, ho kenyeletsoa bareki, bankakarolo, le sechaba ka bophara. Nts'etsopele ea PR joalo ka mosebetsi le mohopolo li ka hlahisoa ke lipalo tse 'maloa tsa bohlokoa le…
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Batla Ho Batla
Douglas KarrAug 12, 2023
Metheo ea Leano le Atlehang la Lipapatso tsa Lehae
Re sebetsa le mofani oa SaaS ea hahang liwebsaete tsa barekisi ba likoloi. Ha ba ntse ba bua le bao e tlang ho ba barekisi, re ntse re sekaseka boteng ba bona ba ho bapatsa marang-rang ho ba thusa ho utloisisa likheo tsa leano la bona la ho bapatsa ka dijithale le hore na ho fetola sethala sa bona sa sebaka sa marang-rang ho tla ba thusa joang ho holisa phaello ea bona ho tsetelo (ROI). Leano la Lipapatso la Lehae le Fapa Joang? Papatso ea lehae le ea dijithale…
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Bohlale ba maiketsetso
Danny RegensteinJun 3, 2023
Ho Feta ka Ntle ho Methapo ea Bofeela: Mokhoa oa AI-Powered Performance Marketing Outshines Traditional Influencer matšolo
Tšabo ea ho lahleheloa ke (FOMO) e 'nile ea e-ba eona nako e telele e susumetsang liqeto tsa ho rekisa har'a barekisi ba lihlahisoa. Lefatšeng la kajeno le hokahaneng haholo, papatso e susumetsang e hlahile e le eona ntho e ratoang haholo indastering ea papatso. 'Me li-brand, tse labalabelang ho phahamisa leqhubu la tšusumetso ea mecha ea litaba ea sechaba, li tšela likhakanyo tse ngata tsa lichelete litšebelisanong le bahlohlelletsi ba tsebahalang leha ho le thata ho lekanya ROI.…
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Email Marketing & Automation
Douglas KarrE se eka 25, 2023
Lethathamo le Feletseng la Matšolo a Imeile Khoebo ea Hao e Lokelang ho e Phetha ka Leano
Papatso ea lengolo-tsoibila e bapala karolo ea bohlokoa ho fumaneng bareki ba bacha, ho boloka ba seng ba ntse ba le teng, ho matlafatsa bots'epehi ba bareki, ho ntlafatsa botumo le ho rekisa lihlahisoa kapa litšebeletso. Mona ke mefuta e mengata ea matšolo a ho bapatsa ka lengolo-tsoibila a ka thusang khoebo ho fihlela lipheo tsena: Matšolo a ho Fumana: Sepheo sa matšolo a ho fumana thepa ke ho hohela bareki ba bacha. Li-imeile tsena li ikemiselitse ho tsebisa bao e ka bang bareki ba hau…
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Li-CRM le Li-Platform tsa Data
Douglas KarrJan 30, 2023
Mehato e Tšeletseng ea Thekiso ea Thekiso ea Akhaonto (ABM) ke efe?
Terminus e hlahisitse infographic ena e qaqileng e hlalosang methati ea fani ea thekiso ea ABM hammoho le hore na ho lekanyetsoa eng e le ho ntlafatsa katleho ea sethala ka seng. Haeba u sa le mocha ho ABM, re ngotse ka hore na ho bapatsa ka Account-based ke eng le hore na hobaneng ho na le melemo e mengata ho feta maano a setso a ho bapatsa…
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Litlhahlobo le Teko
Douglas KarrJan 12, 2023
Ke Lipontšo life tse Tloaelehileng ka ho Fetisisa tsa Ts'ebetso (KPIs) ho Digital Marketing?
Ha basesisi ba likepe ba ntse ba tsamaea lefatšeng ka bophara makholong a lilemo a fetileng, hangata ba ne ba ntša sekepe sa bona ho fumana hore na sekepe sa bona se hokae, hore na se hokae le hore na se lebelo hakae mabapi le letsatsi, linaleli kapa khoeli. Hangata ba ne ba nka litekanyo tsena ho netefatsa hore sekepe sa bona se lula se lebile moo se eang teng. Joaloka barekisi, re sebelisa Key Performance Indicators (KPIs) ho…
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Khoebo ea Khoebo le Retail
Douglas KarrOct 17, 2022
Immerss: Eketsa Lekeno la E-commerce ka Co-Shopping le Liketsahalo tsa Video tse Phelang Bakeng sa Lebenkele la Hau la Shopify
Haeba u ka ipha nako ea ho ithuta ka thekiso ea mabenkele bakeng sa mofuta o nang le litšebeletso tse ntle tsa bareki ha u bapisoa le lebenkele le nang le bothata, u ka bona ka ho hlaka phapang eo motho a ka e etsang mabapi le ho eketsa chelete e kenang. Mabenkele a Marang-rang a sebelisa mahlale a mahlale ho leka ho hlola boiphihlelo ba motho ka mong - ka lisebelisoa tse kang augmented reality (AR), nnete ea sebele…
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Email Marketing & Automation
Bob CroftNov 30, 2020
Likhoebo tse Tloaelehileng Liphoso Li Etsa Ha U Khetholla Polatefomo ea Boiketsetso
The marketing automation platform (MAP) ke software efe kapa efe e iketsetsang mesebetsi ea ho bapatsa. Hangata sethala se fana ka likarolo tsa othomathike ho li-imeile, mecha ea litaba ea sechaba, lead gen, mangolo-tsoibila, liteishene tsa papatso ea dijithale le li-mediums tsa tsona. Lisebelisoa li fana ka setsi sa polokelo ea boitsebiso bo bohareng bakeng sa tlhahisoleseding ea papatso e le hore puisano e ka lebisoa ho sebelisoa karohano le ho iketsetsa motho. Ho na le phaello e ntle ho tsetelong ha u bapatsa…