Teko ea Papatso
Martech Zone lingoliloeng tse tšoailoeng tlhahlobo ea lipapatso:
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Theknoloji ea Papatso
Douglas KarrOct 21, 2023
Tiger Pistol: Papatso e Kopanetsoeng ea Mecha ea Sechaba bakeng sa Facebook le Instagram ho Scale
Ho nolofatsa lipapatso tsa litaba tsa sechaba tse sebetsang hantle le ho etsa hore maano ao a fokotsehe ke phephetso ho likhamphani tse bapatsang ho Facebook le Instagram. Tiger Pistol's Collaborative Advertising Platform™ e tsoetse pele ka moo li-brand, barekisi, le li-agency li atamelang papatso ea sechaba, li tlosa litšitiso le ho tsamaisa liphetho tse khahlang. Tiger Pistol e fana ka tharollo e felletseng e tlisang balekane bohle ba seteishene sa hau le libaka tsa thekiso tlas'a sekhele se le seng, ho etsa hore ho thehoe…
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Email Marketing & Automation
Douglas KarrAug 31, 2023
Tlosa Matla a AI le Boiketsetso Hona Joale: Leano la Bopaki ba Bokamoso ba Khoebo ea Hau
Ka linako tse sa tsitsang tsa moruo, lik'hamphani li shebile ho sireletsa bophelo ba khoebo ba tsona ba lichelete. Ho utloisisa puseletso ea matsete (ROI) ea matsapa a bona a phetoho ea dijithale (DX) ke motheo oa lipuisano tse ngata. Joaloka beng ba likhoebo le balekane ba litšebeletso ba tšepahalang, re lemoha ka botlalo likotsi mme re eletsa bareki ba rona ka nepo. Ka linako tse monate, hangata lik'hamphani li sheba mokhoa oa ho qapa, ho hapa 'maraka ...
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Theknoloji ea Papatso
Douglas KarrJul 24, 2023
Revealbot: Iketsetse 'me U Eke Taolo ea hau ea Papatso le Ntlafatso
Ho tsamaisa matšolo a lipapatso ho li-platform tse fapaneng ho ka nka nako le ho sithabetsa, ho faposa lisebelisoa tsa bohlokoa mesebetsing e meng ea bohlokoa. Mona ke moo Revealbot e kenang teng, e fana ka sethala sa taolo ea lipapatso se ntlafatsang ts'ebetso eohle, se lumellang likhoebo ho tsepamisa maikutlo ho fihlelleng liphetho tse ntle le ho eketsa ts'ebeliso ea tsona ho tšebeliso ea lipapatso (ROAS). Sethala se felletseng sa Revealbot se etselitsoe ho matlafatsa likhoebo ka…
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Theknoloji ea Papatso
Maria NovikovaE se eka 16, 2023
Kamoo Li-Platform tsa Taolo ea Litlhahiso li Thusang Bareki ba Mecha ea Phatlalatso ho Laola Matšolo a Ikemetseng a Lipapatso Ho Fetisisa
Ka li-platform tse ncha tsa papatso tse kang TikTok, marang-rang a thekiso ea litaba (RMN), kapa li-platform tsa lipapatso tse hokahaneng tsa TV (CTV) tse kenyellelitsoeng mofuteng oa lipapatso, bareki ba mecha ea litaba ba hatelloa ho qapa le ho aba liqapi tse ngata tse amanang le batho ho feta pele. Ho feta moo, melaoana e matlafalitsoeng ea lekunutu e ba siile ba se na mekhoa e nepahetseng ea ho sheba bamameli, joalo ka li-cookies tsa motho oa boraro (3p) le li-ID tsa mohala. Ho bolela hore…
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Theknoloji ea Papatso
Douglas KarrApr 28, 2023
Ho Ithuta Papatso ea Pay-Per-Click: Lihlooho, Lisebelisoa, le Litifikeiti
Motsoalle e mong oa ka o ile a hira feme ea ho patala ka ho penya (PPC) mme a tsetela chelete e ngata likhoeling tse 'maloa, empa ho se na liphetoho le ho ngolisa batho ba fokolang haholo sebakeng sa hae sa marang-rang. Ha khoeli e 'ngoe le e 'ngoe e ntse e feta 'me sehlopha sa hae se ntse se batla likarabo, qetellong feme e ile ea mo tsebisa hore e ikhula boitlamo. Chelete eo a e tsetetseng…
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Theknoloji ea Papatso
Dan PanteloDec 22, 2021
Marpipe: Ho hlomela Bahoebi ka Bohlale boo ba bo Hlokang ho Lekola le ho Fumana Moqapi oa Lipapatso o Hapileng
Ka lilemo tse ngata, barekisi le baphatlalatsi ba 'nile ba itšetleha ka data e shebaneng le bamameli ho tseba hore na ba ka tsamaisa lipapatso tsa bona hokae le ka pel'a mang. Empa phetoho ea morao-rao ho tloha mekhoeng e hlaselang ea merafo ea data - sephetho sa melaoana e mecha le e hlokahalang ea lekunutu e kentsoeng ke GDPR, CCPA, le Apple's iOS14 - e tlohetse lihlopha tsa papatso li ntse li soma. Joalo ka tse ling le…