Alexa
Martech Zone lingoliloeng tse tšoailoeng Alexa:
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Batla Ho Batla
Lipalopalo tsa SEO: Nalane, Indasteri, le Mekhoa ea Patlisiso ea Sebōpeho (E ntlafalitsoe bakeng sa 2023)
Ntlafatso ea enjine ea ho batla (SEO) e ama ponahalo ea marang-rang ea sebaka sa marang-rang kapa leqephe la webo ho liphetho tse sa lefuoang tsa enjine ea patlo, tse bitsoang liphetho tsa tlhaho, tsa tlhaho kapa tse fumanoeng. Nalane ea Enjine ea Patlo Mona ke lethathamo la nako la nalane ea patlo ea manyolo le tsoelo-pele ea eona ho theosa le lilemo: 1994: AltaVista e ile ea qalisoa. Ask.com (Qalong Botsa Jeeves) e qalile ho beha lihokelo ka botumo. 1995:…
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Bohlale ba maiketsetso
Kamoo Mahlale a Maiketsetso a Fetolang Matla a Thekiso
Thekiso ea thekiso ke ts'ebetso e akaretsang e latelang nts'etsopele ea thekiso ho tloha ho loto ho isa qetellong. E supa lintlha tsa bohlokoa leetong la thekiso, e aha tšepo ea bareki le tsebo ea sehlahisoa, 'me e ntlafatsa ts'ebetso ea ho etsa liqeto. Lilemong tse 'maloa tse fetileng, ha bohlale ba maiketsetso (AI) bo ntse bo ntlafala, AI e tsamaisoang ke data e fetohile karolo ea bohlokoa ea ho nolofalletsa thekiso. Tšebeliso ea AI e tsamaisoang ke data e thusa…
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Marketing Content
U se ke Ua Lumella Bots Ho Buella Brand ea Hau
Alexa, mothusi oa motho ea nolofalitsoeng ke lentsoe oa Amazon, a ka khanna chelete e fetang $10 bilione ka lilemo tse 'maloa feela. Mathoasong a Pherekhong, Google e boletse hore e rekisitse lisebelisoa tse fetang limilione tse 6 tsa Google Home ho tloha bohareng ba Mphalane. Thuso ea bots joalo ka Alexa le Hey Google e fetoha karolo ea bohlokoa bophelong ba sejoale-joale, 'me seo se fana ka monyetla o makatsang bakeng sa lihlahisoa ho…