Sethaleng sa Demand-Side ke eng?

Le ha ho na le marang-rang a lipapatso moo babapatsi ba ka rekang liphutuho le ho tsamaisa matšolo a bona, li-platform tsa mahlakore a batloang (DSPs) - tseo ka linako tse ling ho thoeng ke liforomo tsa mahlakore a ho reka - li tsoetse-pele haholo ebile li fana ka lisebelisoa tse pharalletseng haholo tse ka lebisoang, beha litefiso tsa nako ea 'nete, pina, ho ts'oara hape, le ho ntlafatsa likhaello tsa bona tsa lipapatso. Liforomo tsa lehlakoreng la tlhoko li nolofalletsa babapatsi ho fihlella lipono tse limilione tse likete lethathamong la papatso tse ke keng tsa phethahala lipapaling tse kang ho batla kapa tsa sechaba.