Ho utloisisa Papatso ea Lenaneo, Mekhoa ea Eona, le Baetapele ba The Ad Tech

Ka lilemo tse mashome, papatso ea Marang-rang e bile e fapaneng haholo. Bahoeletsi ba khethile ho fana ka libaka tsa bona tsa lipapatso ka kotloloho ho babapatsi kapa ba kentse libaka tsa lipapatso bakeng sa limmaraka tsa lipapatso hore ba li reke le ho li reka. E butsoe Martech Zone, re sebelisa lipapatso tsa rona tsa thekiso ea matlo joalo ka sena… re sebelisa Google Adsense ho etsa chelete ka lingoliloeng le maqephe a nang le lipapatso tse amehang hammoho le ho kenya likhokahano le ho bonts'a lipapatso le balekane le batšehetsi. Babapatsi ba ne ba laola ka bobona

Mekhoa ea MarTech e Tsamaisang Phetoho ea Digital

Litsebi tse ngata tsa papatso lia tseba: lilemong tse leshome tse fetileng, mahlale a ho bapatsa (Martech) a phatlohile ka kholo. Ts'ebetso ena ea kholo e ke ke ea fokotseha. Ebile, boithuto ba morao-rao ba 2020 bo bonts'a ho na le lisebelisoa tse fetang 8000 tsa mahlale a papatso 'marakeng. Boholo ba barekisi ba sebelisa lisebelisoa tse fetang tse hlano ka letsatsi le fanoeng, le tse fetang 20 ka kakaretso ts'ebetsong ea maano a bona a ho bapatsa. Lisebelisoa tsa Martech li thusa khoebo ea hau ho khutlisa matsete le thuso

Bohlale ba Maiketsetso (AI) Le Phetohelo ea Papatso ea Digital

Papatso ea dijithale ke khubu ea khoebo e ngoe le e ngoe ea khoebo ea khoebo. E sebelisetsoa ho tlisa thekiso, ho eketsa tlhokomeliso ea lebitso, le ho fihlela bareki ba bacha. Leha ho le joalo, mmaraka oa kajeno o tletse, mme likhoebo tsa ecommerce li tlameha ho sebetsa ka thata ho hlola tlholisano. Eseng hoo feela - ba lokela ho sala morao mekhoa ea morao-rao ea mahlale le ho kenya tšebetsong mekhoa ea ho bapatsa ka nepo. E 'ngoe ea mahlale a morao-rao a mahlale a ka fetolang papatso ea dijithale ke bohlale ba maiketsetso (AI). A re boneng hore na joang. Litaba Tse Bohlokoa Kajeno

mParticle: Bokella le ho hokela Boitsebiso ba Bareki ka li-API tse sireletsehileng le li-SDK

Moreki oa morao-rao eo re sebelitseng le eena o ne a e-na le meralo e thata e kopantseng lipolanete tse XNUMX kapa ho feta le lintlha tse ling tsa ho kena. Phello e bile ho pheta-pheta, litaba tsa boleng ba data, le bothata ba ho tsamaisa ts'ebetso e ngoe. Ha ba ntse ba batla hore re kenyeletse tse ling, re khothalelitse hore ba khetholle le ho kenya tšebetsong Setsi sa Boitsebiso ba Bareki (CDP) ho sebetsana hantle le lintlha tsohle tsa ho kenya lintlha lits'ebetsong tsa bona, ho ntlafatsa ho nepahala ha data ea bona, ho latela