Drip: Mookameli oa Likamano tsa Bareki le Ecommerce (ECRM) ke eng?

Sethala sa Tsamaiso ea Likamano le Bareki ba Ecommerce se theha likamano tse ntle lipakeng tsa mabenkele a ecommerce le bareki ba bona bakeng sa boiphihlelo bo sa lebaleheng bo tla khanna botshepehi le lekeno. ECRM e paka matla a mangata ho feta Mofani oa Litšebeletso tsa Imeile (ESP) le ho tsepamisa maikutlo ho bareki ho feta sethala sa Customer Relationship Management (CRM). ECRM ke eng? Li-ECRM li matlafatsa beng ba mabenkele a marang-rang ho utloisisa moreki e mong le e mong ea ikhethang - lithahasello tsa bona, theko ea bona le boits'oaro ba bona - le ho fana ka boiphihlelo bo nang le moelelo, bo ikhethileng ba moreki ka bongata ka ho sebelisa lintlha tse bokelletsoeng tsa bareki ho kanale efe kapa efe e kopaneng ea papatso.