Mokhoa oa hau oa Martech o hloleha ho sebeletsa moreki

Matsatsing a khale a papatso, morao koana li-2000 tsa pele, li-CMO tse 'maloa tse sebete li ile tsa tsetela ho lisebelisoa tse ling tsa khale tse etselitsoeng ho thusa ho tsamaisa matšolo le bamameli ba bona hantle. Bo-pula-maliboho bana ba mahlahahlaha ba ile ba batla ho hlophisa, ho sekaseka le ho ntlafatsa tšebetso, ka hona ba theha mekhahlelo ea pele ea thekiso- mekhoa e kopaneng e tlisitseng taolo, liphutuho tse notlollotsoeng, le melaetsa e etselitsoeng batho bakeng sa liphetho tse ntle. Ha ho nahanoa hore na indasteri ea ho bapatsa e se e fihlile hakae lilemong tse 'maloa tse fetileng e

The Change in 2014 Marketing Budget

Econsultancy e phatlalalitse Tlaleho ea tsona ea Lits'enyehelo tsa Papatso ea 2014 hammoho le Likarabo. Ba fane ka infographic ena e felletseng mabapi le liphetho tsa tlhaiso-leseling. Barekisi (60%) ba na le monyetla oa ho eketsa likhakanyo tsa bona tsa papatso bakeng sa selemo se tlang ho feta nako efe kapa efe haesale ho thakholoa Tlaleho ea bona ea pele ea Bajete ea Papatso nakong ea mathata a moruo. Likhamphani tse fetang 600 (haholo-holo UK), li nkile karolo lipatlisisong tsena, tse nkileng sebopeho sa

Na bareki ba hau baa u rata?

Na bareki ba hau baa u rata? Lintlha tse ncha tsa phuputso tse tsoang ho Responsys li senola kamoo lihlahisoa li ka bolokang likamano tsa nako e telele le bareki le ho qoba ho qhalana ho sa hlokahaleng. Patlisiso ea likarabo e bontša hore bareki ba ikakhela ka setotsoana mecheng ha melaetsa ea bona e le karolo ea boiphihlelo ba moreki bo hlophisitsoeng bo etsahalang ha nako e ntse e feta, ho feta liteisheneng le ho latela boits'oaro le likhetho tsa motho. Ka maano le tharollo e nepahetseng, tšebelisano 'moho le bareki e ka ba qalo ea botle

Katleho ea Khoebo ea Push App

Ho latela SVP ea Responsys 'ea Litsela tse Tsoelang Pele Michael Della Penna, ka 2020 ho tla ba le lisebelisoa tse limilione tse likete tse 75 tse hokahantsoeng le Marang-rang a Lintho. Sena ha se batho… malapa a rona, likoloi tsa rona, sethala sa rona, esita le lisebelisoa tsa rona tsa bongaka kaofela li hlahisa lits'ebetso tse akaretsang tsa mehala le matlapa tse nang le tsebiso e sutumetsang. Responsys haufinyane e laetse tlhahlobo ea mebaraka ea mobile ea bareki ba 1,200 US mme ba fumana hore liperesente tsa 68 tsa bareki ba jarollotseng liapp, li nolofallelitse push

AddShoppers: Sethala sa Lisebelisoa tsa Khoebo ea Sechaba

Lisebelisoa tsa AddShoppers li u thusa ho ntlafatsa lekhetho la sechaba, ho eketsa likonopo tsa ho arolelana le ho u fa li-analytics mabapi le hore na sechaba se ama khoebo joang. AddShoppers e thusa bafani ba ecommerce ho sebelisa mecha ea litaba ea sechaba ho etsa thekiso e ngata. Likonopo tsa bona tsa ho arolelana, meputso ea kahisano, le lisebelisoa tsa ho arolelana theko li u thusa ho fumana likarolo tse ngata tsa sechaba tse ka fetohang thekiso ea sechaba. Li-analytics tsa AddShoppers li u thusa ho lekola ho khutla ha hau ho tsetelo le ho utloisisa hore na ke liteishene life tsa sechaba tse fetolang. AddShoppers e eketsa boitlamo ba bareki ka ho kopanya