Khutlela ho Ad Spend
Martech Zone lingoliloeng tse tšoailoeng khutlela ho sebeliso ea chelete:
- Bohlale ba maiketsetso Jay PrasadMar 12, 2024
Relo: Ke Nako ea ho Nts'a Guesswork Out of Sports Marketing Measurement
Ke nako ea selemo ea lingoloa tse shebaneng le likhakanyo, 'me ha ho hloke ponelo-pele e kholo ho bolela hore boholo bo tla shebana le bohlale ba maiketsetso (AI) ho etsa mosebetsi ka bohlale le kapele, le/kapa litlhahlobo tse tiisang hore ho reka lithuso tsa lichelete ho ntse ho etsoa. ke matsete a bohlale. Ka liphetoho tse potlakileng tse etsahalang indastering ea papatso ea lipapali, tseo ke lihlooho tsa bohlokoa ho latela.…
- Theknoloji ea Papatso Douglas KarrJul 24, 2023
Revealbot: Iketsetse 'me U Eke Taolo ea hau ea Papatso le Ntlafatso
Ho tsamaisa matšolo a lipapatso ho li-platform tse fapaneng ho ka nka nako le ho sithabetsa, ho faposa lisebelisoa tsa bohlokoa mesebetsing e meng ea bohlokoa. Mona ke moo Revealbot e kenang teng, e fana ka sethala sa taolo ea lipapatso se ntlafatsang ts'ebetso eohle, se lumellang likhoebo ho tsepamisa maikutlo ho fihlelleng liphetho tse ntle le ho eketsa ts'ebeliso ea tsona ho tšebeliso ea lipapatso (ROAS). Sethala se felletseng sa Revealbot se etselitsoe ho matlafatsa likhoebo ka…
- Papatso ea mehala ea thekeng le ea Letlapa Jen GoldJun 16, 2023
Ho notlolla ho nepahala le temohisiso: Melemo ea Limmaraka tse ikemetseng
E ka rata kapa che, barekisi ba tlameha ho tloaela mohopolo oa bokamoso bo se nang cookie, post-Mobile Ad ID (MAID) - mme ba ntlafatse maano a macha ka nepo. Mekhoa e tloaelehileng ea ho shebana le bamameli e fetoha ea khale ka potlako kaha linatla tsa theknoloji tse kang Google le Apple li arabela khatellong ea bareki le ea taolo ea ho matlafatsa boinotši ba basebelisi. Ho theoha ha cookie ho Chrome ho atametse ha Apple e ntse e tsoela pele…
- Theknoloji ea Papatso Douglas KarrApr 28, 2023
Ho Ithuta Papatso ea Pay-Per-Click: Lihlooho, Lisebelisoa, le Litifikeiti
Motsoalle e mong oa ka o ile a hira feme ea ho patala ka ho penya (PPC) mme a tsetela chelete e ngata likhoeling tse 'maloa, empa ho se na liphetoho le ho ngolisa batho ba fokolang haholo sebakeng sa hae sa marang-rang. Ha khoeli e 'ngoe le e 'ngoe e ntse e feta 'me sehlopha sa hae se ntse se batla likarabo, qetellong feme e ile ea mo tsebisa hore e ikhula boitlamo. Chelete eo a e tsetetseng…
- Koetliso ea Thekiso le Papatso Douglas KarrApr 26, 2023
Mokhoa oa ho Theha Tekanyetso ea Lipapatso: Mekhoa, Lintho tsa Mohala, Mekhahlelo, le Litlhokomelo
Haufinyane tjena re ne re e-na le k'hamphani e sa tsoa qala e ileng ea re kōpa hore re fane ka polelo ea mosebetsi (SOW) e kenyelitseng mohaho le ho phethahatsa leano la khōlo e phahameng. Re entse tlhahlobo e nyane haholo mabapi le sistimi ea bona, tlholisano ea bona, le litheko tsa bona, molemong oa ho beha litebello tse ling bakeng sa tekanyetso ea bona ea ho bapatsa le kabo ea eona. Kamora ho etsa lipatlisiso tsa pele, re tlisitse…
- Theknoloji ea Papatso Mike JonesApr 24, 2023
Mokhoa oa ho eketsa phello ea likarolo tsa Google's Performance Max (PMax).
Google e hlahisa mekhoa e mecha e mengata ea ho ntlafatsa le ho bonts'a boleng ba matšolo a Performance Max (PMax). Google Performance Max ke mofuta oa lets'olo le thusang babapatsi ho holisa phihlello ea bona le ho kopana le bareki ho likanale tse fapaneng, ho kenyeletsoa YouTube, Patlisiso le Discover. E lumella baphatlalatsi ho fumana lethathamo le lecha, lifomate le bamameli. Likarolo tsa bohlokoa tsa matšolo a Performance Max li kenyelletsa:…
- Litlhahlobo le Teko Douglas KarrJan 12, 2023
Ke Lipontšo life tse Tloaelehileng ka ho Fetisisa tsa Ts'ebetso (KPIs) ho Digital Marketing?
Ha basesisi ba likepe ba ntse ba tsamaea lefatšeng ka bophara makholong a lilemo a fetileng, hangata ba ne ba ntša sekepe sa bona ho fumana hore na sekepe sa bona se hokae, hore na se hokae le hore na se lebelo hakae mabapi le letsatsi, linaleli kapa khoeli. Hangata ba ne ba nka litekanyo tsena ho netefatsa hore sekepe sa bona se lula se lebile moo se eang teng. Joaloka barekisi, re sebelisa Key Performance Indicators (KPIs) ho…
- Khoebo ea Khoebo le Retail Bana ba PaulMar 3, 2022
Khutlela ho Sizzle: Mokhoa oo Barekisi ba E-Commerce ba ka Sebelisang Boqapi ho Holisa Lichelete
Lintlafatso tsa lekunutu tsa Apple li fetotse haholo tsela eo barekisi ba e-commerce ba etsang mesebetsi ea bona ka eona. Likhoeling ho tloha ha ntlafatso e lokollotsoe, ke liperesente tse nyane feela tsa basebelisi ba iOS ba khethileng ho latela papatso. Ho latela ntjhafatso ea morao-rao ea Phuptjane, ba bang 26% ea basebelisi ba li-app tsa lefats'e ba lumelletse lits'ebetso ho li latela lisebelisoa tsa Apple. Palo ena e ne e le tlase haholo Amerika…
- Theknoloji ea Papatso Douglas KarrFeb 7, 2022
Brax: Theha, Ntlafatsa, 'me U Akanye Lipapatso tsa Hao ho tsoa ho Dashboard e le 'ngoe.
Boholo ba ho rarahana ha ho sebetsa le marang-rang a Native Advertising ke bothata ba ho sebetsa marang-rang a lipapatso le lisebelisoa tsa bona ho lekanya, ho bapisa, ho theha, ho ntlafatsa le ho holisa papatso ea hau ea lehae. Brax: Laola Lipapatso tsa Native All Sebakeng Se Le 'ngoe Brax ke sethala sa papatso sa lehae sa taolo ea bongata, tlaleho e kopaneng, le ho ntlafatsa sepheo se thehiloeng melaong hohle mehloling. Brax e tsamaisa thekiso ea litaba…
- Theknoloji ea Papatso Douglas KarrApr 30, 2021
Leru la MOLOCO: Litsamaiso tse tsamaisitsoeng ka data, AI-Powered Mobile Ad Solutions bakeng sa Lisebelisoa tsa mobile
MOLOCO Cloud ke sethala sa ho reka se ikemetseng bakeng sa lethathamo la lipapatso ho pholletsa le lefats'e la phapanyetsano ea mananeo le marang-rang a lipapatso tsa in-app. Hajoale MOLOCO Cloud e fumaneha e le sethala se thehiloeng marung bakeng sa barekisi bohle ba li-app, e tsamaisoa ke theknoloji ea ho ithuta ka mochini e matlafatsang barekisi ba mehala ho sebelisa lintlha tsa mokha oa pele le matšoao a hlahang ho tsoa ho sistimi ea ecosystem ho ntlafatsa matšolo a lipapatso ka bo eona…