Khamera ea Kenshoo Paid Digital Marketing: Q4 2015

Selemo se seng le se seng ke lumela hore lintho li tla qala ho lekana, empa selemo se seng le se seng 'maraka o fetoha haholo - mme 2015 e ne e se joalo. Kholo ea mobile, ho phahama ha lipapatso tse thathamisang lihlahisoa, ho hlaha ha mefuta e mecha ea lipapatso kaofela ho kentse letsoho liphetohong tse ling tsa bohlokoa boitšoarong ba bareki le tšebeliso e amanang le tsona ke barekisi. Infographic ena e ncha e tsoang Kenshoo e senola hore sechaba se holile haholo 'marakeng. Barekisi ba eketsa tšebeliso ea bona ea sechaba ka 50%

Search Advertising Sebelisa bakeng sa Q3 2015 Shows Dramatic Shifts

Bareki ba Kenshoo ba etsa matšolo a ho bapatsa ka dijithale a sebetsang linaheng tse fetang 190 mme ba kenyelletsa halofo ea Fortune 50 ho marang-rang ohle a 10 a lefapha la lipapatso. Ke data e ngata - 'me ka lehlohonolo Kenshoo o re arolelana data eo kotara ka kotara ho bona liphetoho tse fetohang. Bareki ba its'etleha ho lisebelisoa tsa mehala ho feta neng kapa neng, mme barekisi ba tsoetseng pele ba latela sutu ka matšolo a ntseng a ntlafatsoa a tlisitseng litholoana tse ntle ho tsona ka bobeli