Webrooming ke eng? E fapane joang le Showrooming?

webrooming vs ho bonts'a ntlo

Bekeng ena ke ntse ke etsa lipatlisiso tsa ho reka lisebelisoa tsa molumo bakeng sa studio ea rona. Khafetsa ke tsoa sebakeng sa tlhahiso, ebe ke libaka tse ikhethang tsa khoebo ea e-commerce, mabenkele a rekisang le Amazon. Ha se nna feela. Ebile, 84% ea bareki ba hlahloba Amazon pele ba ea mabenkeleng

Webrooming ke eng

Ho etsa marang-rang - ha moreki a ea lebenkeleng ho ea reka kamora ho etsa lipatlisiso ka sehlahisoa seo inthaneteng.

Showrooming ke eng

Ho hlapolla - ha moreki a reka inthaneteng kamora ho etsa lipatlisiso t

The infographic ho tloha Koeppel Direct, Webrooming Vs Showrooming: Tataiso ea Khoebo ea Retail ho Reka Matsatsi a Phomolo, E senya boitšoaro ba mabenkele ka moloko hape:

  • Baby Boomers - Reka ka lebenkeleng 'me u ananele tšebelisano-'moho le motho' me u lebelle tšebeletso ea bareki e nang le tsebo.
  • Millennials - Reka inthaneteng 'me u behe boleng' me u susumetsoe ke mantsoe a molomo.
  • Moloko X - Reka marang-rang 'me u sebelise lengolo tsoibila le lumellanang le lithahasello tsa bona le ho reka nalane.
  • Moloko Z - Reka inthaneteng le ka smartphone 'me u ananele litheolelo tse khethehileng, thomello ea mahala, melemo ea botšepehi.

Infographic e beha tsohle tseo barekisi ba hlokang ho li tseba mabapi le ho hlapela marang-rang khahlanong le Showrooming, ho kenyeletsoa le mefuta ea lihlahisoa tse anngoeng haholo ke mekhoa ena, le mokhoa oa ho lebisa meloko e fapaneng nakong ea matsatsi a phomolo.

Ho hloekisa marang-rang le ho bonts'a lipapali

ba fane ka tlhaloso e le 'ngoe

  1. 1

    Hello Douglas,

    Sehlooho se setle seo ke tlamehang ho se bua !!

    Ena ke ntho e monate ho bala ka webrooming le showrooming. Ke nahana hore Showrooming e ka tšoenya barekisi.

U nahana eng?

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