Yahoo! Batla ho Maketa… U Lahlehile!

Direct Mail ke mokhoa o turang. Hobane e theko e phahameng, e ke ke ea etsoa hosele. Ke ne ke tloaetse ho joetsa bareki ba ka hore monyetla oa ho hapa tlhokomelo ea motho e mong ka Direct Mail o amana ka kotloloho le sebaka se pakeng tsa lebokose la bona la poso le lithane tsa bona tsa lithōle. Karolo e le 'ngoe feela ea lets'olo le tobileng la lengolo-tsoibila le bohlokoa ho feta sepheo le sengoathoana ke bokhoni ba ho etsa phutuhong.

Kajeno, ke fumane sengoathoana se entsoeng hantle sa Direct Mail ho tloha Yahoo! Batla ho Maketa. Tlhahiso e ne e le mokoloto oa $ 75 ho ea ho papatso ea mantsoe a bohlokoa ho Yahoo! enjene ea ho batla. Kaha ke sa tsoa tsebisa file ea websaete ea metsoalle bakeng sa Veterans ea Navy, Esale ke etsa liteko tse ling ka mantsoe a mang a bohlokoa a rekang.

Yahoo! Batla Letšolo la ho Maketa ka ho Iketsa

Khatiso e ntle, ehlile, ke hore o hloka ho kenya depositi e sa lefelloeng ea $ 30 ak'haonteng. E ntse e le li-click tsa $ 45 tseo nka beng ke li sebelisitse, leha ho le joalo, ka hona ke lekile ho ingolisa. Ke rialo leka hobane ke kopane le molaetsa ona oa phoso eseng ka tlase ho makhetlo a 4 ho ngoliso le tefo.

Yahoo! Phoso

Direct Mail e na le ntho e le 'ngoe e tšoanang le papatso efe kapa efe. O tlameha ho tsamaisa sehlahisoa kapa tšebeletso ea hau hang ha tebello e kena monyako. Ho se khone ho fana ka tšenyo ho feta ho se bapatse ho hang. Ke ts'epa hore ena Yahoo! Letšolo e ne e le mohlala oa letšolo le rometsoeng ho batho ba 'maloa ho leka bokhoni ba sistimi ea bona ea ho sebetsana le ngoliso le theko… empa' nete ke hore mohlomong ke se fapaneng. Ba ntahlile! Kamora ho leka ha 4, ha ke khutle.

Yahoo! mohlomong o sebelisitse lidolara tse makholo a likete ho sekhechana sena sa lengolo-tsoibila. Mme Motsamaisi ea Hloahloa oa Mmaraka, ea qapileng sekhechana se tsotehang, o kanna a jarisoa molato bakeng sa ts'ebetso e mpe ea lets'olo.

Ntle le haeba, ehlile, Yahoo! ho etsahala hore ke bale blog ea ka. 🙂

5 Comments

  1. 1

    I am always amazed when big companies screw things up like this. They are lucky you gave them four chances, most people would have stopped the first or second time. Unfortunately for the “little guy” if we make a mistake like this, our potential customers will rarely give us a second chance.

  2. 2

    Yes, but Direct Mail is expensive only if it?s not done properly. If it IS done well, then it can be cost effective. It may cost more money than something cheap/free like email marketing, but tends to be more successful. It’s measurable, customizable, and can be tested. Let’s see radio or TV do THAT. (So sayeth the DM expert! 😉 )

    Erik Deckers
    VisionDirect

    • 3

      Eric,

      I agree! I should have said ‘significant investment’ rather than ‘expensive’. It’s not really an expense when it’s done correctly and helps to drive so much revenue. Heck, I was ready, willing, and able to respond to this piece!

      Doug

  3. 4

    Eric,

    Great comments. Yahoo’s marketing group has recently been losing a lot of their best people to startups and competitors. I’ve always thought one of the best direct marketing gurus is Jay Abraham – maybe they should give him a call.

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